2017 Shanghai International Uniform, The Garden Wear Exhibition Starts Again.

Following the 2016 Shanghai International

The theme of the garden show is to spread the campus with the theme of "carrying clothes and carrying the school uniform and inheriting the educational spirit".

Culture and etiquette have promoted the development of campus culture in China's educational circles and the all-round development of teenagers' virtue, intelligence and beauty.

Let the school uniform industry in China

There is a new orientation and interpretation in culture, which combines Chinese culture and youth education to create campus clothing with more taste and individuality.

2017 the Shanghai international school uniform / garden show will sail again. It will be held on April 2017 20-22 at the Shanghai World Expo exhibition hall. In order to make Chinese children and teenagers wear high quality, cultural connotation and reasonable price uniforms and garden costumes, we should first establish a good market mechanism and innovate the industry service mode, so as to create a good market environment and growing soil for the development of China's campus apparel industry.

This exhibition extends the theme of the 2016 exhibition, extending from the product concept and consumption concept to the market concept and business philosophy, and promoting the reform of the supply side of China's school uniform industry.

2017 the "Shanghai international school uniform" exhibition will focus on "optimizing the market mechanism and updating the business philosophy" to further cultivate the next generation of China's education market, and promote the establishment of a fairer, fair and open market mechanism for the Chinese campus apparel industry, releasing the industry's innovation power, and promoting the brand, personalization and internationalization of Chinese campus apparel.

The four ministries and commissions such as the Ministry of education and the State Administration for Industry and Commerce jointly issued the opinions on how to further strengthen the management of school uniforms in primary and secondary schools. How can we understand the new policy orientation of the school uniform industry? How long can the local protectionism barriers persist? Will the pparency and marketization process of the school uniform industry be accelerated? Is the home committee really the leading actor or supporting role in the school uniform procurement? Is the strict quality standard more painful for the industry or the opportunity for change? With the development of the social economy, the change of the educational idea of the young people, the upgrading of the consumption demand of the education market, the opportunities and challenges faced by the Chinese market, how should the Chinese campus dress industry deal with it?

First, adhere to the development strategy of campus clothing brand.

With humanistic concern and concern for the healthy growth of young people as an enterprise concept, we should create enterprise and product culture, inject personalized elements, and create an internationally recognized campus clothing brand that is widely known in the demand market.

At the same time, we should enhance the quality of campus clothing products and the deep-seated and multi-dimensional service capabilities of the enterprises. We should focus on product innovation based on market demand and market demand, focusing on product innovation, so that Chinese teenagers can have more cultural, high-quality, and fashionable campus costumes to meet the personalized needs of the market.

Two, integrate advantageous resources, make full use of the advantages of the platform and take the large-scale operation route.

The campus clothing industry has shifted from highly dispersed and small-scale operation to industrial clustering and industrial scale pfer. With the further implementation of the new national school uniform policy, the consumption of the market has further escalated, and the industry has entered the standard of higher standards, which has made the campus clothing market realize the virtuous circle of "good money eliminating bad money".

In the next few years, the campus apparel industry will be a vigorous knockout competition, which requires enterprises to rapidly upgrade themselves, improve their production efficiency and production quality, and rely on the advantages of industrial clusters.

Three, understand the trend of market development and adjust the development strategy of enterprises.

The new requirements of the school uniform and the objective requirements of the industry development will lead to a further marketization and pparency of the campus apparel industry and a higher degree of commercialization in the future. In the procurement process, the parent committee and students and school teachers will play an active role in promoting the government. The government departments of education will mainly play the role of administrative supervision. The school uniform and the garden clothing production enterprises must understand this trend, adjust their business strategy in time, and work out feasible marketing development ideas according to the market changes.

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Four, deal with the trend of internationalization of China's campus apparel industry.

Similarly, the development of China's campus clothing market will also be an international open market, which requires that China's campus apparel industry need to integrate with the international market. On the one hand, opening up to the outside world will allow international brands to enter. In recent years, international school uniform enterprises have gradually entered China, which has catalyzed the degree of competition in the industry.

On the other hand, China's campus clothing enterprises should go out, develop the international market, innovate the mode of cooperation with the international market, absorb the international resources to the maximum extent, broaden the development space and develop the lifeline of enterprises.

Five, constantly update product innovation, product process innovation, increase product technology content, innovative product style design.

Finally, we should maximize the needs of children and adolescents, educate young people and promote healthy growth of children. Innovation is not confined to the industry. Enterprises should broaden their thinking of development, develop cross industry, cross platform resource integration and service integration, and enrich the added value of products from various angles.

Six, we should strengthen the innovation of enterprise service mode and industry service mode.

While focusing on product content and hard work, we should innovate enterprise service mode, link up the Internet, use new technology and quality platform to create first-class enterprise system services, order and supply more convenient, and strengthen service consciousness and service ability, so that the school uniform market can be pferred from simple price competition to service capability competition, product technology and other added value competition.

2017 the theme of the Shanghai international school uniform and garden wear exhibition is "optimizing the market mechanism and renewing the business concept". It will further promote the further development of China's campus apparel industry, further expand the integration and influence of China's education market through the platform, and deepen the deep interaction and friendly exchanges between the campus apparel supply chain and educational units, kindergartens, and primary and secondary schools.

As the most professional exchange, trade and trading platform for China's campus apparel industry, Shanghai international school uniform exhibition will lead the development direction and the forefront trend of the industry, and contribute to the development of Chinese campus apparel enterprises through the high standard industry platform.