Nike Is The Most Valuable Clothing Brand In The World.

Nike Nike has won the most valuable value of the world's most valuable brand list by Millward Brown, the market research organization of WPP PLC, the world's largest communication group.

Champion.

At the same time, Louis Vuitton has been a runner up for second years in a row for 9 consecutive times.

Inditex SA (ITX.MC), the largest brand of Indo Textile Group, Zara continues to be the most valuable clothing brand list.

In the list of "2016 BrandZ Top 100 Most Valuable Global Brands",

Strong performance, the list of brands overall Brandz value soared 14% to 113 billion 900 million dollars, of which

In 2016, Brandz brand value surged 26% to 37 billion 442 million dollars, while its rival Under Armour Andemar first entered the list of apparel 10 Top.

The most valuable in Brandz

The top three positions remained unchanged. Nike, Nike, Zara and H&M continued to rank in the top three, while the US sports brand Under Armour, Andrew and H&M, made their first appearance in the past year.

Top 10 of fashion list is basically fast fashion.

Ralph Lauren, the only US brand that ranks among the list, has a serious depreciation of 38%, making it difficult to stay on the list next year.

Because the threshold of the total list of "2016 BrandZ Top 100 Most Valuable Global Brands" is $10 billion 440 million, in fact

The list of Top 10 is only the top three in the list.

As a whole

The market continued to be weak. In 2016, the value of Brandz brand in luxury goods industry dropped to 5% US dollars, while in 2015, it dropped by 6%, too.

Millward Brown said that the main reason is that the luxury market in China, Russia and Brazil has declined to varying degrees, and that the strong US dollar has weakened the consumption of tourists in the US market.

The top three cards of the list are still

,

and

Occupy, and only the three brands enter the list.

Personal care category L 'Or e al Paris Paris L'OREAL also continued to occupy the first place, Brandz brand value of 23 billion 534 million dollars, Colgate Colgate and Gillette Gillette respectively ranked two or three in the list of categories.

However, L 'Or al Paris Paris L'OREAL's L' Or e al SA (OREP.PA) L'OREAL group is currently experiencing a global storm.

The TOP 10 of the list of "2016 BrandZ Top 100 Most Valuable Global Brands" is still dominated by technology companies, of which Apple, apple and Google are taking turns. This year, Google Google returned to the top of the list with the highest value of 229 billion 198 million dollars in the Brandz brand value; the apple of Apple was gradually losing its attractiveness in the Chinese market due to the "Google" product, and the brand value fell 8% to second.

Microsoft Microsoft is still in the third place.

U.S.A

Giant Amazon.com Amazon performed the most powerful. In 2016, Brandz brand value soared 55%, ranking 7 to seventh, Brandz brand value 98 billion 988 million dollars, and TOP 10's only tradition.

Enterprises continue to be the ninth place for McDonald's.

The highest ranking company in China is the Tencent Tencent Inc, which has two giant macrocosm applications with QQ and WeChat WeChat, ranking 11 in two consecutive years. In 2016, the value of Brandz brand rose 11 to 84 billion 945 million dollars. Tencent partners and portfolio JD.com Jingdong were also ranked first in 2016, and ranked 10 billion 496 million in the list of second 100 TOP 100 list. Last year, JD.com Brandz's brand value jumped 37%.

In terms of brand value ranking, the Best Global Brands released by the brand consultancy Interbrand in the second half of the year is the same as the list of BrandZ.