A Subsidiary Will Be Set Up On Saturday To Focus On Brand IP And "Net Red" Incubation.

The whole industry is under pressure.

Business income is declining year by year, and it wants to create the tradition of "her fashion ecosystem".

With further action.

A few days ago, on Saturday, it announced that it invested 5 million yuan to invest in Guangdong Nanhai Eagle Vision Technology Co., Ltd. (hereinafter referred to as Eagle Vision) through its fashion innovation industry acquisition fund, which is mainly engaged in R & D, production and sales of FPV glasses, and has started the development of VR content.

At the same time, Saturday announcement announced the establishment of a fashion technology subsidiary, will be committed to social media integration services and brand IP and "net red" incubation.

In addition, on Saturday, it also said, "in order to meet the needs of the company's strategic development, the company intends to gradually integrate the footwear business currently in operation into the corresponding business platform, and achieve more professional business operation and management. Future Ltd will gradually pform into a holding platform for the fashion industry. For this purpose, the company intends to set up a wholly owned subsidiary to undertake the current footwear business of the company."

On Saturday, a member of the secretaries general told reporters that Future Ltd will develop to the holding platform of the fashion industry. The establishment of a subsidiary to undertake footwear business can give full play to the company's advantages, and it will also help the company expand more fashion products outside the footwear industry.

Net profit decline and slow turnover of inventory

On Saturday, the expansion of the fashion industry is facing the decline in net profit and high inventory.

The annual report shows that business income of 1 billion 640 million yuan on Saturday, 2015, was 6.6% lower than last year, and net profit of 18 million 98 thousand yuan, a sharp decrease of 43.45% over last year.

In 2015, the stock amount of Saturday was 1 billion 475 million yuan, accounting for 48.72% of total assets, and the growth rate of inventory turnover was 24.5%, which was significantly higher than that of peers.

Over the same period, the growth rate of inventory turnover for BELLE international and Daphne was 9.5% and 12.4% respectively.

In addition to the overall slowdown in the consumer goods retail industry, as well as the reasons for the impact of the electricity supplier.

On Saturday, warm winter in 2015 is also one of the reasons why shoes are not easy to sell. At the same time, the rising cost of pipeline and staff salaries caused by inflation also brings business pressure.

Under the pressure of the industry, some brands of women's shoes that have won the store size have been closed shop.

In 2015, Daphne closed more than 800 stores, and BELLE closed 167 stores in the first quarter of this year.

On Saturday, the traditional department store was severely challenged by the rise of shopping centers and other channels. The stores that were closed last year were mainly department stores, and partly because of the passive closure of department stores.

On Saturday, it said that it would increase investment in brand collection shops, adjust some of the inefficient department stores to brand new stores, and improve the quality of marketing channels.

As of December 31, 2015, there were 2044 brand chain stores on Saturday, including 1508 self operated stores and 536 distribution outlets.

Nine, Shao Ligang, general manager of the Advisory Group, told reporters that the overall consumption of shoes and clothing is on the rise. The problem is that the sales of brands themselves are decreasing and the proportion of market share is decreasing.

"There are many reasons for this. First, the new brand is becoming more and more competitive for the market, leading to a decline in the share of these original brands. In addition, the attributes of the brand launch and its location groups do not match, which leads consumers to choose other brands, and the other is that the commodity structure they enter into the terminal does not match the market demand structure."

Shao Ligang pointed out that it is becoming more and more easy for Chinese people to go shopping at the moment, so it does not exclude the impact of part of the consumption abroad.

The acquisition fund has substantive actions.

At the beginning of this year, the name of the company was revised on Saturday, and the two word "shoe industry" was officially removed. It was announced that we should gradually build diversified brand operation and develop "her fashion ecosystem".

Reporters noted that as early as last July 6th, on Saturday, the third session of the fourteenth meeting of the board of directors was held, and the motion on the establishment of a fashion industry M & A fund was deliberated. The meeting agreed that the company and Guangzhou Cci Capital Ltd should jointly invest in the establishment of a fashion innovation industry acquisition fund.

In that month, the merger fund was formally established as a limited partner (LP), and the subscribed capital contribution was 49 million 500 thousand yuan on Saturday.

The total scale of the investment fund is 1 billion yuan, and the initial scale of the investment fund is RMB 50 million yuan.

At the same time, on Saturday, it also established an industry merger fund with Beijing Junlian investment advisor partnership to invest in mergers and acquisitions in new fashion industries, as well as in culture, sports and entertainment, and innovative consumer services.

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A few days ago, the buyout fund of the company finally got substantive action on Saturday.

On Saturday, the announcement announced that it had invested 5 million yuan in the buyout fund and participated in the stock market. After taking part in the buyout fund, the buyout fund held a 15% stake in the eagle market.

It is understood that Eagle vision was founded in September last year, mainly engaged in research and development, production and sales of FPV glasses, and its products are mainly used in the field of UAVs.

In addition, on Saturday, Eagle Vision has launched research and development of VR content, and plans to provide real estate VR display, home VR display, and VR display of industrial products.

At the same time, Saturday announced the establishment of a fashion technology subsidiary, committed to social media integration services and brand IP incubation.

On Saturday, a member of the secretaries general told reporters that the fashion technology subsidiary can be said to be an incubator, including the incubation of "net red". The ultimate goal of a listed company is to create a fashion ecosystem.

At present, Saturday is in suspension, plans to issue shares to buy assets, the trade target industry is also the Internet fashion new media industry, it is expected to resume trading no later than July 5, 2016.

In fact, because of the sluggish market for women's shoes, not just Saturday, some companies are looking for breakthroughs in the main business.

In October of last year, it announced that it would buy British toy chain Hamleys for 100 million pounds in cash.

In April of this year, it announced that its first flagship store to be established in Nanjing in mid September 2016 was being consulted with Nanjing's new 100 (600682, SH) Affiliated Companies HouseofFraserGroupLimited for exploring arrangements for cooperation with Eastern flair department store.

The acquisition of Hamleys is the beginning of its global brand strategy and business diversification.

After the completion of the acquisition, the company will explore the cooperation between Hamleys and its existing businesses to achieve greater synergy.

According to the insiders, in the meantime, the traditional businesses still occupy a considerable share of revenue for these shoe companies.

At present, the new brand of women's shoes industry is constantly entering. Therefore, in the industry shuffling process, in the traditional women's shoes business, enterprises should consider how to refine management.