TAG Heuer Claims That It Is Not Foolproof To Enter The Chinese Market In A Big Way.

Recently, at the Canadian F1 racing Grand Prix, CEO Jean-Claude Biver, the watch Department of the French luxury group LVMH group, said that due to the declining market demand, their competitors have reduced investment, but the company is still trying to promote TAG Heuer (tiger Heya) to enter the Chinese market.

Previous Biver prediction

The smart watch can reach sales of 4~5 million, and now the market demand for this watch has reached 80 thousand. He hopes that the TAG Heuer watch can reach two digit sales growth rate at 2016.

"This year," Biver said.

The growth came mainly from the United States, Britain, Japan and Australia.

The vast market in these four regions and the sale of smart watches that can be connected to the Internet helped TAG sales increase by 20% in the first 5 months of 2016 compared with the same period last year.

We have been working hard, although TAG's popularity in China and Hongkong is not high. When most brands choose to retreat, we go upstream and increase investment.

We want to keep growing, but the prospect of the watch industry is not optimistic.

Although Swiss watches are on the whole

The recognition is greater than that of the TAG brand, but because of the declining demand for watches in China and other regions, the sales of the Swiss watch industry decreased by 9% over the first 5 months of 2016, leaving the entire Swiss watch industry behind and gaining more market share. This is indeed a good feeling, especially in today's depressed market.