Ralph Lauren Pformation Smashed Signboard OR Abandoned Car Security

When luxury goes down the altar, is it not embarrassing to choose the cheap market deviating from the original brand belief?

Luxury is not only a commodity that provides value for use, it also provides goods with high added value. It creates a kind of image of "looking up at the top of the world", and the intangible value is often higher than the visible value.

A unique product, an irreplaceable brand culture, makes most consumers choose a symbol of social status when they choose to buy luxury goods.

Always advocating that "things are scarce" are good at creating "

"This is totally contrary to the fast fashion that is replicated, copied, and" one hand ".

Although luxury brands occupy the top of the retail market for a long time, the business team is accustomed to the production schedule of "slow work and meticulous work", and it can not adapt to the fast fashion and high speed sensitive lean system in a short time. Therefore, the advantages of Ralph Lauren and other luxury brand pformation fast fashion market are not obvious.

Once a luxury brand opens its product line and price cuts to attract more people to buy, it will mean that the value of the brand will be greatly reduced and it can not be blamed by the old customers.

If the product is

Quality, price and service will not be able to compete with other fast fashion brands. Picking up sesame seeds and losing watermelons will easily lead to a dilemma.

In fact, it is not new to encounter bottlenecks in the development of luxury brands.

Aston and Martin have gone through a long period of "darkest of gains", and are constantly changing hands by people who are purely interested in racing cars.

During the period, the product has been improved again and again. The operators have not changed their original intention to give up their immediate interests. Even if they are not profitable, they still devote their efforts to open the market with word of mouth and strength. As a classic film "007" James Bond, the success of the gentry driver has proved to be a core success in the world.

Retail expert Wang Ke said that the rapid development of the market, the progress of science and technology, and even the change of population structure make the competition environment uncertain.

In the new era of luxury brand pformation, we must explore the market demand through reviewing its own advantages, abolish the traditional chain and innovate the production mode, and try it in an economic way, faster than rivals, lower cost than rivals, and get more experience than the opponent.

There is no denying that in the coming period, there will be many luxury brands entering the fast fashion field. Of course, perhaps Ralph Lauren is not a direct and radical change. It will appear more or less in the form of acquisition or opening of cards. In a word, a melee of fast and slow products will soon start.