The Market Challenge Of Nonwovens Comes From Capacity Management.

According to the latest market report released by SmithersApex, 2016, the scale of the global air laid web nonwovens market is expected to reach US $1 billion 640 million and will reach US $2 billion by 2020. The report shows that the main application markets for air laid web nonwovens are women's hygiene products, adult incontinence products, wet wipes and environmental food pads. These markets show strong driving force for development. North America and Europe are the regions with the highest utilization rate of air laid nets and nonwoven fabrics, while Asia is regarded as the fastest growing area in the air distribution network Nonwovens Market.

Phil Mang, an industry analyst, thinks airflow is the net. nonwovens The biggest challenge for the industry is to rationally control global capacity. Around 2001, about 80% of the air laid woven fabric manufacturers expanded their capacity, resulting in serious oversupply of products for a long time. This also makes the recent 3~5 years, the global air distribution network nonwoven market investment slowdown, production line closure and other problems frequently, causing the industry to gradually enter the state of tight supply.

EAM, an internationally renowned nonwovens manufacturer, has entered the Asian women's hygiene market in early 2016. "Usually, to enter a new application area, we need to keep customers away from the old style products. Changes in economic conditions sometimes lead people to consider products before they return. But once consumers experience thinner and higher performance After their products, it is hard for them to go back. " EAM group Marketing Management Lori Wayne, vice president, said.

Brazil Fitesa group also pays attention to the air blown web nonwoven material market. Ray Levy, director of global marketing strategy and business development, said that with the improvement of consumer economic conditions, changes in cultural habits and personal income, women's health products will increase the demand for water absorbing airflow woven nonwovens.

In addition to women's hygiene products, the global market for adult incontinence supplies is booming. Phil Mang said that turning from large fluff core to air laid nonwoven fabric is the development trend of women's hygienic materials, which will also happen on adult incontinence products, because consumers are always looking for thinner and more comfortable products.

Ray Levy is also optimistic about the prospect of air laid woven nonwovens in the adult incontinence products and supplies market. "The personal income of consumers in developed countries is widespread. As we can see, the strong growth of adult incontinence products will occur in Western Europe and North America. The future market for adult incontinence supplies will raise additional demand for air laid web nonwovens. He explained.

Phil Mang pointed out that although the demand for air laid woven nonwovens will increase substantially in the future, enterprises should not rush to invest in new production lines. "The construction period of the new production line is relatively long, and it will be built in a year, 6 months into production, and a year and a half to produce benefits. Only a small number of enterprises have the ability to ensure that the large scale production lines of new investment will have some impact on the market. Otherwise, it is difficult to ensure that there is no tension in the capital chain on the basis of market expectations. Even the world's largest airliner manufacturer, Georgia-Pacific group and Glatfelter group, do not have any expansion plans. Phil Mang said.