He Doesn'T Like To Buy A Dress, But He Can Also See His Shirt.

Dislike buying

Another person who has an obsession with the shirt can see it.

This month, there was a more exclusive coat in New York.

Ammara, the best.

A small silk shirt with a careful machine, but also a sheep's skin vest.

"Women are always looking for the right shirt, but they can never find it.

Many designers focus on skirts, but we just want to make a coat. "

"There is still a gap in the market," says Ammara Yaqub, founder of Ammara. "Many women's wardrobe is full of jeans, but they can't find a suitable coat to match."

Previously, Ammara Yaqub read MBA at Harvard, and later worked in Zac Posen, Louis Vuitton and Saks Fifth Avenue.

In 2011, Ammara Yaqub once made a fashion line, which not only made jackets, but also made skirts, and sold them in Saks Fifth Avenue and Fred Segal store.

"By 2015, I began to think about what consumers want, not what designers want to do."

Ammara Yaqub said.

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Now, the brand has launched 12 styles of jackets, adding 2 to 3 new styles every month.

It is interesting that Ammara has taken a name for each of his clothes.

Anouk is a light blue sling coat; Catroux is a white cloak with a swallowtail behind it; Debbie is a short coat with sheepskin and silk; Loulou is a lovely short blouse with a single bow and a bow, and Jones is a plain white shirt.

On the purchase page, you will also wear suggestions.

For example, the suggestion for Debbie is "to wear a dinner party, or to wear a T shirt in this vest.

You can also wear this shirt directly without wearing underwear. It's better for you to play in the bar when you go to the bar in the evening.

This is almost the design idea of Ammara, which has small details of design to increase the utilization rate of single product.

Although it also emphasizes the use of high quality materials such as island cotton, silk and the Creme satin, but it does not provide basic funds.

Every coat must have its eyeballs, either a cloak or a cloak or a bow.

"In 2016, you must wear clothes from morning till night, attend meetings, eat, and even have some entertainment at night.

The versatile use of clothes is the greatest ornamentation of modern women. "

Ammara Yaqub said.

The price of the Ammara jacket is between 200 - 400 dollars, and does not go into the store. All the single products are sold directly in the electricity supplier.

"Quality means high prices.

Because I have had experience in luxury industry, I know there is another way to reduce the price of goods.

Shirts of the same quality will be sold in retail stores for 800 to $900.

Ammara Yaqub said.

All the clothes in the brand are produced in New York, and it takes 6 months to design a shirt from the top to the end.

Next, Ammara Yaqub will add more silk colors and some interesting fabrics.

It may also be possible to cooperate with brands who specialize in downloading in the future.