Jingdong And WAL-MART Reached Deep Strategic Cooperation

In June 20th, JD.COM and Wal-Mart At the Jingdong headquarters and WAL-MART global headquarters, Benton Ville announced at the same time: the two sides reached a depth of strategic cooperation, through the integration of their respective advantages in the field of electricity and retail, to provide better quality for Chinese consumers. product And services.

The picture shows Jingdong mall CEO Shen Haoyu (left) and WAL-MART global e-commerce president and CEO NeilAshe

As a strategic investor of Jingdong group, WAL-MART will receive 144952250 shares of A-class common stock issued by Jingdong, about 5% of the total share capital issued by Jingdong. At the same time, the two sides will cooperate in a number of strategic areas:

1, Jingdong will have 1 mall main assets, including the announcement of the 1 shop brand, website, APP. WAL-MART will continue to operate Shop No. 1 proprietary business, and number 1 will continue to maintain its brand name and market positioning.

2, the Sam member store will open an official flagship store on the Jingdong platform. The Sam member store will use a Jingdong logistics system with 600 million users, so as to expand its high-quality import products in China and provide the most efficient delivery service for the whole country.

3, Jingdong and WAL-MART will cooperate at the end of the supply chain to provide more abundant product choices for Chinese consumers, including expanding the richness of imported products.

4, WAL-MART's entity stores in China will access Jingdong's largest crowdsourcing logistics platform "dada" and Jingdong O2O platform, and become its key partner. The WAL-MART stores are extremely rich in fresh goods for 2 hours to deliver home service.

Liu Qiangdong, chief executive of Jingdong, said: "WAL-MART is an excellent representative of high quality and efficient retail enterprises. We believe that the cooperation between the two sides will greatly enhance their product category richness and enhance the user experience in an all-round way. Shop No. 1 has distinct advantages in important products such as household products and groceries, as well as other key areas such as East China and Southern China. We are looking forward to further promoting the development of No. 1 store through this joint effort. We will play an excellent logistics capability and abundant category strength of Jingdong, and ensure that No. 1 store will continue to provide better and better products and better services for its users. We are very excited to announce the landmark strategic cooperation between the two leading retailers. We firmly believe that this cooperation will bring the Chinese electricity supplier industry to a new level and benefit hundreds of millions of users in China.

He also said: "we are also very pleased to welcome Sam member store to open its official flagship store on the Jingdong platform. The unique high-end selection products of Sam's member stores will meet the needs of Chinese consumers for high quality goods. Its stores in China have been well received by customers. The Jingdong enjoys a good reputation for genuine licensed products and excellent user experience, and will provide a quality platform for the landmark brand of Sam's member store, so that it will be well known to hundreds of millions of consumers in China and enjoy the quality goods and services of Sam's member stores.

Dong Minglun, President and chief executive of WAL-MART, said: "Jingdong and WAL-MART share the same values, that is to make customers live better." Jingdong's complement with WAL-MART's business is our best partner in China by providing attractive new shopping experience to serve more customers. We also look forward to providing customers with a large number of imported high-quality goods which are rarely seen in China through WAL-MART shopping plaza and Sam's member stores.

　　 In view of the deep strategic cooperation between WAL-MART and Jingdong, insiders believe that:

WAL-MART's choice of strategic cooperation with Jingdong is, on the surface, a better destination for the embarrassed No. 1 store. Its essence is to accelerate the strategic layout of the global electricity supplier against Amazon by investing in Jingdong and making use of its own advantages in various aspects of the world.

This cooperation has met the three core demands of Jingdong. First, WAL-MART's global giant's resources can quickly realize globalization. The two is to make use of WAL-MART's existing supply chain advantages to strengthen its own logistics advantages and commodity price advantages. Three, based on the existing cooperation with retail companies such as Yonghui, it highlights the cooperation of O2O merchants at the super level and strengthens their cash flow advantages. The strategic system of Jingdong + WAL-MART + Yonghui + has been consolidated.

How to integrate the two sides in the future will continue to focus on the progress of the joint venture network.