China Leather Association Signed Strategic Cooperation Agreement With Jingdong Group

A few days ago, the China Leather Association signed a strategic cooperation agreement with the Jingdong group. It will jointly select high-quality businesses and high-quality leather products for consumers, enhance the consumer experience and create a secure consumption environment through the way of marking the "real leather logo", and promote the maintenance and upgrading of the quality of leather products.

According to the contents of the agreement, Jingdong will cooperate with China Leather Association to mark the leather products of clothing, shoes, bags and other items in Jingdong platform. At the same time, it will work together to promote the healthy concept of leather products consumption to consumers.

At the same time, Jingdong will cooperate with China Leather Association to set up "Jingdong mall leather product quality business quality alliance".

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On the platform, through the China Leather Association's "genuine leather logo" certified products, the certification mark will be displayed on the page to facilitate consumers' choice.

In addition, Jingdong will gather all the commercial products that are authenticated by the "genuine leather logo", set up the "leather Museum" and other special area pages to promote them, encourage businesses to continuously improve the quality of products, and improve the product quality of the whole industry from the production end together with the Association.

Chairman of China Leather Association

At present, the real leather logo is an excellent group with 465 enterprises and 508 brands. It shows three points to consumers: 1. products are made of natural head leather, 2. are of good quality, and 3. are better after-sale service systems.

The real leather logo plays a positive role in cultivating independent brands, correctly identifying the leather attributes of products, guiding consumption and safeguarding the legitimate rights and interests of buyers and sellers.

In 1994, the China Leather Association registered the "genuine leather logo" certification mark at the Trademark Office of the State Administration for Industry and commerce. It is one of the first certification marks in China. It has registered internationally in 18 countries and regions overseas.

It is used to prove the material of natural leather, fur and its products.

Mao Pi made shoes, bags, garments and other leather (Mao Pi) products.

Leather products such as "genuine leather logo" indicate that the product is made of natural head leather, with good quality and perfect after-sale service system.

The use of leather labels should be strictly examined by China Leather Association to ensure the quality of the products.