Vip.Com'S Entry Into Tencent Star APP'S Top Ten Main Projects Will Remain Unchanged.

Recently, Tencent star APP list was officially released in May.

The list shows that vip.com successfully entered the May popular APP Top10.

Feng Jialu, vice president of vip.com, believes that for the electricity supplier industry, creating a good shopping experience is the top priority.

In the future, vip.com will not only continue to expand its category, but also vigorously develop Hai Tao.

At the same time, we will dig big data in depth to meet diversified shopping needs.

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With the rapid development and the continuous expansion of the scale of the electricity supplier, mobile phones are becoming more and more popular shopping methods.

With the formation of shopping Carnival such as double 11 and 618, shopping applications are becoming more popular than other APP.

Feng Jialu, vice president of vip.com, told reporters that at present, more than 85% of vip.com's orders come from the mobile terminal, and vip.com has become a pure mobile shopping platform.

As a vertical shopping e-commerce platform, vip.com covers clothing, shoes and bags and other major categories. Since its launch in 2008, it has featured "brand sales, ultra low discounts, limited time concessions" and other characteristics. It has greatly stimulated users' preferences and quality shopping enthusiasm, and has gradually become a popular chopper artifact.

The vip.com APP, which has more than 100 million members, has a flat design, which changes the traditional electricity supplier's commodity search mode, and launches limited time rush and other special sections, which is closer to the shopping habits of young people.

Feng Jialu believes that the important dimension of Tencent star APP ranking is downloading, which also directly reflects the popularity of a APP among users.

Vip.com's successful entry into Top10 is due not only to the flat design of vip.com APP itself, but also to good quality.

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Feng Jialu said: "word of mouth is right.

It is very important that vip.com has been adhering to more than 95% of its own business, from selecting goods, buying, entering warehouses, and distribution, so that the quality of products can be guaranteed to the maximum extent.

It is an important reason why vip.com has been developing for several years to insist on self employment and guarantee the genuine products. This is also why vip.com can maintain a high rate of repeat purchase in the industry.

Secondly, for the electricity supplier industry, the user experience is very important.

Because vip.com's main product category is diverse, clothing occupies more than 60% of the sales share, clothing this commodity will have size, style, color and many other dimensions to consider.

Therefore, in order to maximize the user experience, vip.com has set up a 7 day unwarranted return rule at the beginning of the establishment, and the user can get a return on APP without even talking.

And will pick up the door, as long as the old users, you can receive vip.com advance advance refund, realize refund first refund.

With the continuous upgrading of consumption, Chinese people have gradually upgraded from the initial cock shopping to the middle class, and the shopping potential has been constantly stimulated.

Over the past year, Taobao, Jingdong and other mainstream e-commerce platforms have entered the sea, and vip.com has become one of them.

Hai Tao has also been pushed to an important strategic position by vip.com.

Feng Jialu said: "in the future, vip.com will continue to adhere to the main categories of clothing, shoes and bags, but it will also accelerate the development of other categories, such as mother and baby, home and so on.

In addition, he will continue to work hard.

At present, vip.com has established 20 bonded warehouses, and has established a buying group in 11 countries and regions. Hai Tao will become the main growth sector in the future.

At the technical level, vip.com will also dig big data to achieve personalized promotion and meet thousands of thousands of faces.

In the mobile era, search is no longer the only way for users to get information, and the use of big data to analyze user needs and push the right information is more important.

Tencent application treasure "star APP list" is an intuitive way to introduce to users the popular mobile applications in a certain period.

It is understood that the star APP list comprehensive download index, soaring index, fresh index, feedback index, praise index, share index and other six dimensions to select the most popular APP of the month, so as to recommend new hot quality applications for users.