"Star Effect" Can Not Belittle "Star Endorsement" To Promote The Footwear Market In The Americas

According to Technavio, a global market research firm, tennis in the Americas

It will reach US $328 million in 2020.

Large tennis apparel suppliers include: Adidas, FIE, Nike, Puma and Andemar; the tennis apparel market is divided into three categories according to the crowd: Men's tennis apparel, women's tennis apparel and children's tennis apparel.

Men's tennis apparel market:

Have an advantage

The male tennis apparel market in the Americas is expected to reach US $150 million in 2020.

"The high growth rate of this market can be attributed to the high popularity and high participation of tennis in male groups," said Brijesh Kumar Choubey, chief analyst of Technavio retail products and services research.

The most famous tennis players in the Americas are John Isner, Andre Agassi, Pete Sampras, Andy Roddick and Jimmy Connors.

Men's tennis apparel products include tennis shirts, shorts, assault clothes and hats.

To win the competitive edge, many tennis apparel suppliers have asked the stars to endorse.

For example, in 2016, the Fila brand signed John Isner, which allowed him to wear Fila brand clothes in all competitions.

In the United States, there are many new tennis suppliers recently, because tennis is becoming more popular in this country.

Women's tennis apparel market: surge in the next 5 years

The women's tennis apparel market in the Americas is expected to reach US $130 million in 2020.

In 2015, women's tennis apparel occupied the second largest market share of the American tennis apparel market.

With the increase of the international women's tennis tournament, the growth rate of women's tennis clothing will be higher than that of other tennis apparel in the next 5 years.

One of the tournaments is the WTA women's tennis tournament, which is a professional women's tennis tournament in the world.

In order to seize this market, many tennis apparel suppliers pay more attention to the introduction of fashionable and high quality female tennis apparel, of course, the general price is very expensive.

For example, a Adidas Stella McCartney tennis T-shirt priced at $50.

The high price and growing demand of high quality women's tennis clothing will not only benefit the suppliers, but also promote the development of the market in the next few years.

As a part of product promotion and marketing, famous players endorsement will be the focus of many suppliers in the next 5 years.

For example, in 2015, Nike joined hands with tennis star Serena Williams.

The design team dedicated its efforts to create "Serena Williams" series of shoes, thereby creating a strong brand identity among the players and expanding the customer base.

Children's tennis apparel market: worth looking forward to

It is predicted that the market for children's tennis apparel in the Americas will reach US $48 million in 2020.

At present, the share of children's tennis apparel in the American tennis apparel market is the smallest and the growth rate is the slowest.

However, this market will maintain a steady growth rate in the next few years.

In order to encourage children to participate in tennis activities, more and more basic tennis training projects are being carried out.

"Parents believe that tennis is good for children's health and encourages children to play tennis more often.

This factor will have a great positive impact on the development of the tennis apparel market in the coming years, "Brijesh said.

Some organizations are also promoting tennis activities to encourage children to take part in this activity.

Norwalk Grassroots Tennis & Education is such a non-profit organization, focusing on promoting tennis to all classes and cultural backgrounds, which is conducive to the steady growth of the tennis apparel market in the next 5 years.