Wang Daren Became Chairman Of The Company And CEO Brand To Family.

Yesterday, Alexander Wang announced that it was officially the company's chairman and CEO, while continuing to be the creative director. Alexander Wang founded the company in 2005. In addition to announcing the news, he released several executive positions in the executive meeting yesterday morning.

Among them, the company added two top executives, one is Alexander Wang's relatives, the other non Alexander Wang family member is Mary Wang, she joined the company as vice president of administration. Mary Wang enjoys a high reputation in the industry. She worked for Donna Karan for 20 years. Before joining Alexander Wang, she served as DKNY president. Now she is responsible for supervising the global operation of Alexander Wang and reporting directly to Alexander Wang.

Caroline Wang is a relative of Alexander Wang. She recently joined the company as executive vice director and has 30 years of information technology experience. Before joining the company, she worked as IBM vice president of business transformation, information technology and marketing in the Asia Pacific region.

With the expansion of Alexander Wang's functions and powers, Ying Wang and its sister Aimie Wang, who served as chairman of the company and CEO's Alexander Wang mother respectively, are the next ones, but the two holding shares remain unchanged and remain members of the board. The two of them combine Alexander Wang and their brother Dennis Wang to set up Alexander Wang company, while Dennis Wang will continue to be a consultant.

Alexander Wang pointed out that he and his family had already prepared for this decision for a long time. He and his family agreed that the best time to set up a company after 11 years is today. Family members are still members of the board, and they will give him full support. In addition, the company's top management team will continue to grow to support the company. business Sustained growth.

In fact, the company's personnel changes are traceable. First of all, in May of this year, the president of the company Rodrigo Bazan resigned to join Thom Browne as CEO. He joined Alexander Wang in December 2010. brand The first president, he is mainly responsible for the new product The expansion of categories and retail markets includes 26 stores in the world.

The company's personnel changes also mean that the company will implement a major development strategy. Alexander Wang has been focused on the development of its own brand since its expiry of Balenciaga in October last year. Alexander Wang's brand tag is a cool Street breeze, full of underground music and scene style. Alexander Wang, 32, fully demonstrates her smart business instinct when managing her own company.

Alexander Wang said that for him, business has been readily available. After he returned to New York, he hoped to focus on the strategic growth of the brand. Now is the best time to synchronize brand creativity and business strategy. At the same time, the company will strengthen the connection with consumers, and create brand value has always been his goal, which will require the integrity and purpose of the brand.

Alexander Wang took 10 years to build the company from a cashmere sweater company to a $100 million adult company, creating two brands of Alexander Wang and T by Alexander Wang. In 2014, Alexander Wang launched the cowboy series and released its attention in the industry with its noticeable advertisements. In 2015, he also launched a jewelry series.

Last year, reports of Alexander Wang actively seeking brand investors came out. According to last August's report, Alexander Wang discussed with General Atlantic, the world's leading investment company based in New York. General Atlantic is a leading global investment company, focusing on investment in information technology or the use of information technology to promote growth. But so far, Alexander Wang is still a family business. Alexander Wang interviewed overseas media earlier, saying that his ultimate goal needs participation from investors.

Alexander Wang emphasizes that capital is very important for the next stage of development of the company, and supply chain, resources and information technology all need partners. In the next stage, the company will need to open offices in New York, Paris and Hongkong, when the total number of employees will reach 300. At present, Alexander Wang accounts for 40% of its business in the US and 60% of its international business.

In the fashion industry, there are others like Alexander Wang, who are both CEO and creative director at the same time. Ralph Lauren is an example of the industry. He is the founder of the brand, CEO and creative director. He resigned from her 50 year long CEO job last September, and Burberry Christopher Bailey, which became a company CEO in 2013.

But unlike Alexander Wang, Ralph Lauren and Burberry are listed companies Alexander Wang as a company CEO. It is symbolic and practical. He will lead the company forward. He pointed out that the company has been growing strongly under challenging circumstances. At present, the company will not fundamentally change. He said he will continue to focus on brand development and continue to emphasize the integrity of the brand.