Joint Venture Is Common, Vetements Is To Make A Colorful Brand.

Do you remember the last time the brand was booming?

Now, when it comes to Vetements, it is definitely the most famous brand in the industry. Not only is Li Yuchun, Yang Mi, yuan Shan Shan and other stars dressed up in Vetements, but also has the most popular brand in China (Rihanna, "kan Ye", GD, etc.), but recently invited to participate in the July "Gao Ding Fashion Week" released Gao Ding series, even the founder of Demna Gvasalia has also become the creative director of the Paris family.

It is reported that in recent years, Vetements announced that it would launch a joint series with 18 brands, making it a popular way to use fashion brands. The brand of co operation is really common. However, such a massive trial has some eyeballs. What exactly is Vetements's "wishful thinking"?

Vetements was founded by Guram Gvasalia and DemnaGvasalia two brothers.

Less than 3 years after its establishment, the brand was stationed in more than 200 shops around the world. The tide was made one after another: "DHL" yellow T-shirt, Vetements raincoat, pullover and jeans displayed by fashion bloggers last week.

Next, Vetements's designer DemnaGvasalia took the place of Alexander Wang.

He became the new creative director.

Secondly, when designing, you still hold the unique style of Vetements, which may remind you of their completely unbalanced Oversize sweater and jacket, DHL T-shirt,

Lighters become heels of high heels, etc. the new season's joint names may continue these highly recognizable elements, which may be just the opposite.

The idea of this big wave also dates back to the successful launch of the first quarter of Vetements.

Like Margiela, the same team spirit also attaches great importance to the modern sense of clothing.

Clothing is the center of the brand. The brand sells not consumer goods, but a way of thinking about clothes. It is a kind of demeanor and a display of style.

By observing the brand's coat, dress and loose edition sweater, we can feel a new way of dressing.

It is true that the speed of Vetements's popularity in recent years has not even been thought of by designers. The advertisements of different stars have given me some time to think about how powerful the public relations PR is, so that they can bribe them.

However, when you look at the design of Vetements over the years, you will find that its fire is reasonable.

But Demna manufactures jeans at its own brand Italy factory. It is made up of two antique Levi 's jeans that are stitched and stitched and stitched together. This is very characteristic and has attracted people's attention.

Demna soon realized that Levi's has gained many advantages and experience in cowboy production for many years, and it is not a brand that young people have.