Baidu CEO Robin Li: Baidu Will Open Up New Ways To Enter The US And EU Markets.
Foreign media reports.
Baidu CEO Robin Li
In today's Paris Viva science and technology conference, Baidu will expand to the US and European markets.
Robin Li said: "we must expand the international market.
I think we will eventually enter the European and American markets, and then continue to expand other markets.
At present, we have entered many countries, but we still need to find new battlefields.
Search is becoming more and more mature, but the mobile platform is very different from the traditional PC platform.
We need to find ways to get into this new market. "
It's not easy to enter the European and American markets.
So far, Baidu's efforts to expand its international market are mainly concentrated in emerging markets such as Brazil, Indonesia and Thailand.
These countries
Intelligence
The mobile phone market is developing rapidly, and the penetration rate of Internet is also improving.
In addition, Baidu also has operations in the Japanese market.
In every international market, Baidu focuses on providing local language version of search engines.
At the same time, Baidu is also strengthening its market competitiveness through other services.
For example, in Indonesia, Baidu launched its own Android app store, MoboMarket.
But Europe and the United States are two completely different markets, and the two markets are currently dominated by Google.
In view of Google's leading position in these two markets, especially considering the popularity of Android platform in these two markets, Baidu's position in these two big markets is not an easy task.
In addition, Baidu must face different regulatory issues.
Based on historical experience, especially in the US market, Chinese companies have never been very friendly.
It is not clear at the moment that Baidu's strategy to expand the European and American markets is unclear, but Baidu has invested in some US companies, such as Uber, perhaps Baidu can take this as a starting point.
Other Chinese Internet giants have begun to expand their markets in Europe and America, such as Alibaba.
Last year, Alibaba began to enter Italy and the UK market.
In addition, Alibaba Alipay has established a cooperative relationship with European companies, allowing Chinese users to use Alipay when they travel to Europe.
Alibaba focuses on enabling Chinese consumers to use their services abroad, or to help foreign companies penetrate their products into the Chinese market.
Insiders believe that Baidu can emulate the Alibaba in this regard.
At present, Baidu has a map service that helps tourists find hotels or restaurants in the locals.
Robin Li believes that such services can also be extended to other markets.
He said: "from here on, we will gradually expand to other places."
Is search important?
In addition, Robin Li also talked about whether search is still important.
He said, "we are facing a new problem. Is search important? Now people can go directly to WeChat, Facebook, and many other different applications.
We need to worry about this. We need to solve this new consumer behavior, we need continuous innovation, we need to provide users with better solutions. "
Recently, Facebook has opened its Messenger platform, allowing developers to create chat.
Robot
。
This chatting robot can help people do many things, such as ordering flowers and answering various questions.
In addition, users can even get information about news or weather forecasts, which are always responsible for search engines.
Faced with the challenges of these non-traditional search competitors, Baidu has begun to actively expand other businesses, such as self driving cars and finance.
Robin Li said Baidu may provide loan services to consumers in the future.
Finally, Robin Li said, "opportunities are limitless. I think people will continue to rely on search engines to do many things."
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