Cross Border Consumption Activation: More Than Buyers In The Future

The continued policy and capital dividends enable the cross-border electricity providers to develop rapidly, and the accompanying consumption boom and consumption upgrading change the quality of life of the Chinese people. It also activates overseas buyers from the upper reaches of the cross consumer supply chain, from Chinese buyers who once had a lot of eye drops to today's highly cold Department stores.

The wind of development and the rise of domestic consumption power have gradually pformed into a new wave of Chinese consumption.

After years of development, overseas buyers' ambitions, which are activated by cross-border consumption, are no longer limited to the current online cross-border commodity trading. More and more buyers hope to develop their small shops into large companies, own their own brands and sell them to the world through the development of cross-border e-commerce platform.

At the same time, there are also buyers who want to strengthen the layout of the offline entity stores, enhance the display and after-sales service ability under the line.

Cindy believes that the development trend of buyers in cross-border e-commerce platform should get rid of the homogenization and homogenization competition, improve commodity category as far as possible, and provide one-stop shopping experience for users.

"There is competition in any mode and any platform. The competition of similar commodities compete in price and service. This kind of environment will test buyers' ability to choose products, acquire and maintain channels.

So, I hope to follow the border crossing in the future.

The development will create private brand and serve users, "Cindy said.

Buyer Niu Ge believes that whether there is quality service determines whether the buyer can succeed.

At present, domestic cross-border electricity supplier development is only 0-1 of the high-speed stage, there will be more adjustments in the future, so that the industry will develop more stable.

In the process, there is still a lot of challenges in the after-sales service of cross border electricity providers. The buyer, Niu Ge, said: "we plan to set up a display experience shop in Shanghai in the second half of the year, which can provide services such as offline experience and after-sale services, and further improve the current domestic consumers' trust crisis in the preservation of overseas commodities".

In fact, the model described by the buyers is the cross-border O2O experience model encouraged by the Beijing municipal government at present.

In September last year, the Beijing municipal government issued the "

The implementation plan for the comprehensive opening of the city's service sector "indicates that the operation mode of cross border electricity providers will be improved from the promotion of online and offline (O2O) direct purchase experience stores.

At the same time, the 2016 Beijing cross border electricity consumer experience season, sponsored by the Beijing Municipal Commerce Commission, was officially launched in May 29th. Offline experience and online shopping have become the new cross-border consumption trend of Beijing consumers.

However, there are also analysts who believe that the O2O mode is not a barrier to cross-border electricity providers. It is impossible to solve the biggest pain point, that is, what is bought and sold. The key to the rapid development of the model is whether it can achieve high-quality cross-border shopping experience.