"Flash Shop" Into The Electricity Supplier CEO Marketing Means, Set Up A Physical Store Based On The Effect.

ModCloth was founded in 2002, the style of clothes is antique and strange.

In 2014, they signed the Hero Pledge for Advertisers agreement, promising not to use Photoshop to modify the shape and appearance of the models in advertisements.

In addition, ModCloth also provides sizes from XS to 4X, allowing customers of different sizes to get the right clothes.

Not a few

Sales decline now, there is a retro called ModCloth in the US.

But it started a flash store across the country.

Last Friday, ModCloth opened second stores in Portland, Oregon. The first store opened in Washington last month.

This activity will continue in summer and open a new store every month in a city in the United States.

ModCloth was founded in 2002, the style of clothes is antique and strange.

In 2014, they signed the Hero Pledge for Advertisers agreement, promising not to use Photoshop to modify the shape and appearance of the models in advertisements.

In addition, ModCloth also provides sizes from XS to 4X, allowing customers of different sizes to get the right clothes.

ModCloth store's operation mode reduces their storage costs and turns them into a better way of door-to-door delivery.

On the one hand, the shop can let the passers-by who are not familiar with the brand find the brand. On the other hand, compared with online shopping, the atmosphere of the store can easily make customers have impulse to consume.

L2, a market research firm, shows that opening a physical store can help business companies expand their market and increase profits.

For example, the American online beauty brand Birchbox opened a flash store in 2013. After 2014 years of opening its first permanent store, Google's search times increased rapidly.

Since 2014, sales of ModCloth have become very unstable, with over 100 redundancies, accounting for 20% of the total number of employees.

At the beginning of last year, Matt Kaness, the former chief strategist of Urban Outfitters of Brand Company, became the new CEO of ModCloth.

After he took office, he made a series of changes, creating the first clothing series with ModCloth tag name tag, opening up overseas markets and increasing product lines, such as the previously reported parity wedding dress.

After that, companies achieved profits every quarter in 2015.

The flash shop is also one of the new CEO attempts. "It can be said that this is the incubator of ModCloth store."

This is more than just enhancing brand awareness.

If the effect is good, they will consider setting up a permanent physical store in the United States.