Zhang Zhifeng: Why Is The Chinese Fashion Prevailing In The Four Major Fashion Circles Around The World?

Zhang Zhifeng, the baby tiger, started business in 1982.

Asia

Co chairman of China Federation of the Federation, leaders of the twenty-second APEC (APEC) Conference

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It is committed to the revival and burgeoning of Chinese traditional dress civilization.

In the early thirty-five years of fur design and production, NE TIGER has launched a series of products such as evening dress, Chinese style wedding dress and wedding dress, and has launched a highly customized Chinese garment.

Chinese clothing is the national costume representing the spirit of the Chinese nation.

Zhang Zhifeng: throughout the neighbouring countries, Japan has kimono, South Korea has Hanfu, India has sari, Vietnam has ao dai, they are all learning us and have their own national clothes, instead, we ourselves have lost; when we comb history, we first find Hanfu, Han clothes only represent the Han nationality, the cheongsam represents only Manchu, Zhongshan costume is pformed by Japanese student costume; therefore, the best explanation is that we are Chinese descendants, and we are called Chinese by foreign countries.

What is the fashion of the world's four major fashions?

Zhang Zhifeng: This is a good thing.

Driven by our NE TIGER, we began to do traditional culture in 2004. In 2006, the Chinese dress has been promoted worldwide. None of the top fashion brands in the world is as brilliant as ours. Our colors are daring.

In the past, Westerners said that our Oriental people were copying them. Each of our clothes had historical allusions. They knew very well which way they were distilled from, and Western civilization was brought to our east. Before 2000, silk, embroidery, ceramics, gold and silver ware and tea were carried out through the Silk Road. They were slightly stronger than us. We told them that we copy them; now they are back, and we are promoting global promotion.

Now the designers and the four fashion week of the world begin to use embroidery, cloud brocade and silk to make the price of our brocade from 3500 to 19000 meters, including many embroidery, dragon, Phoenix, blue and white porcelain, Chinese painting and even brush writing. They realize that this is quite characteristic; the Qing Dynasty's silk silk brocade dress has not been used for clothing for almost 150 years before we do it.

This era has also arrived. Your culture accumulates to a certain degree when your civilization is high and people learn from you. This is the return of a civilization.

Focus on the advantage adjustment strategy

Analogous to the global luxury brands can be found, such as Hermes, Louis Weedon, Chanel, these brands are not sold mainly clothing, luggage, accessories, cosmetics and other categories of a larger proportion; at present, NE TIGER insists on the route is mainly clothing, to the advantage to the extreme; "we have strong ability to develop, one year senior customization, we do more than 3000, and is not heavy, each guest's DNA is on her clothes, the world's high are shrinking, we are still growing, category expansion is the future."

Zhang Zhifeng said he liked to travel and would not stay in the studio for about 280 days a year.

It is his hobby to collide with artists, explore the local history and culture, and visit museums.

In early 2015, he visited 12 top luxury brands in Europe. He found that almost all brands had surrendered in the era of the global electricity supplier. Only Hermes and Patek Philippe remained firm. After coming back, he adjusted the strategy, hoping that NE TIGER could also take the style line of Hermes and Patek Philippe, adhere to the spirit of craftsmen, and be the inheritor of traditional handicrafts.

Build a global quality life customized platform

Zhang Zhifeng: we have a very clear positioning, adhere to the spirit of the builders of ideas; quality is good, do well in the future; and we did not take the road of mergers and acquisitions, the original NE TIGER e-commerce into a platform for the platform - the global quality of life customized platform; we through the Internet to customize the way, starting from the clothing accessories.

Not only do we do it ourselves, Chinese designers will come up, but the global designers will come up. After 3 years, there will be more than 10000 designers, about 20000000 users, and designers alone.

The core of brand is design, we must serve good designers.

This is our next development plan and will be ready to go online this September.

Innate mission

Zhang Zhifeng: before I knew it, I was born to do it. It is a mission.

In another three to five hundred years, what can we leave to our future generations? The best inheritance is to innovate and make good use of it.

We have done many things to donate to museums, which will be passed down from generation to generation, and Chinese traditional culture will continue to be passed down from generation to generation.