Chairman Zhang Rongming: How Do We Build This Brand?

Today I want to talk to you about love.

Ideas and some practical aspects.

What is the relationship between a brand's expression, connotation value and life? This is the problem that love must face in the face of future development.

How did the brand come from?

23 years ago, at the beginning of my business, I set foot in a chance.

Field.

I was trying to develop a high-tech underwear material -- the alloy used for bra.

From this, we were lucky to be born with love.

Love - a woman's personal product with a strong flavor of Chinese culture.

First

LOGO uses Pinyin, a bit of rustic, and I am looking for an English name that everyone knows internationally.

I went to search the dictionary and finally turned to AIMER.

Its English pronunciation is Elmar, and French means love.

The center of the world's fashion is Paris, France, and what we have been striving for is the two genes contained in the beginning of admiration: culture and fraternity.

People's skin is also perceptive, so close clothing needs more love.

The other is cultural.

Love is a cultural brand. Apart from fashion, culture and fraternity, of course, it is inseparable from the most basic quality -- beauty and sexuality.

How did we build this brand from the beginning of admiration?

At the beginning of 1993, we positioned ourselves as a professional supplier of high quality clothing and goods brands. Now we are also a group company with 13 brands and product lines.

Since the birth of the brand, we have been keeping the advanced concept of science and technology in fashion, environmental protection and fashion.

With so many brands and product lines, we begin to step into the new field of skin care products from personal clothing.

This is what we mentioned before. When brand is born, we should build and realize this brand value.

Fashion expression language is a lot. So, how should fashion brand of underwear brand be reflected? Fashion brands must be able to make show. Maybe the way to show is different, space is different, creativity is different, but there must be show.

Show is the most symbolic symbol of fashion brand.

Therefore, the love affair has continued from the 2002 Dunhuang element theme lingerie show to this day and will continue.

Brand culture.

Brand culture is reflected in many aspects, first of all, the re creation of cultural elements in design.

Popular elements are very familiar with and are easy to adopt.

Among them, the elements of Dunhuang and Kunqu elements are elements that we have used more and have good results.

Secondly, we should pay attention to the promotion of underwear culture.

Underwear culture is the most important soil for underwear industry. From this point of view, the love industry started earlier and did a lot of meaningful work.

Culture is also reflected in art and culture.

How do we do it? We use our own art gallery to do various art exhibitions and art design and marketing activities with many artists.

This will greatly enhance our brand culture.

Besides, we are still striving to inherit Chinese traditional culture.

This is when we think of Suzhou in Suzhou, we will think of a series of elements such as gardens and Taihu.

It is interesting that we blend and perform the most classical Kunqu Opera and gardens in Suzhou.

Brand, the practice of love.

To be a brand with love is the starting point of our brand.

Every admirer should use a heart of love to do every product, everything including our brand marketing.

For example, Valentine's Day (2015) before the fall of love marketing activities - the use of Internet technology to conduct game interaction between lovers, the response is very good.

In the past two years, we have also launched an environmental protection campaign, which has been gradually extended to all the brands that we love.

Environmental protection can also help consumers reduce the burden of wardrobe, which is of practical use.

The only thankless thing is that there are a lot of work involved, and there is still a lot to do with the community.

Adoring women will be a new skin care platform that we are trying to create close interaction with consumers.

It embarked on a series of value-added services on the basis of loving members.

In addition, the Kunqu Opera exchange and special space for consumers to provide beauty, skin care, custom service shopping center living hall.

Next, we are offering services that provide consumers with forum and knowledge services.

We have built a completely open and modern industrial base in Shunyi District, Beijing.

In the middle of the picture, the residents of the community go to our open square for entertainment.

Admiration adopts the foundation platform to fulfill corporate social responsibility.

We set up a foundation in the Ministry of civil affairs, focusing on two projects. One is to build a caring school in the greater Liangshan area.

The poverty of great Liangshan can not be imagined at all. Some villages have never had a school. Children go to school very far, go a long way, and many of them are out of school.

So we built a school close to them in the village.

In addition, there are some preventive and other services for female breast diseases.

The beauty of {page_break} brand value can be presented in many ways.

This is the year 1993's evolution from the model to the brand, and the development and change of our country and city is very precious.

We can see that the original products are relatively plain, and then gradually become fashionable, brand LOGO is also improving.

Our LOGO was formed in 2013. We have different ideas and slogans in different stages of brand development.

These two years are used to love the best of yourself.

But in the new advertisement law, "the best" is banned. Therefore, we have made adjustments to prepare for the creation of beauty and the pmission of love.

This is also the mission of our company.

We have always asked Ms. Gong Li to be our spokesperson, because she is the representative of eastern beauty.

In recent years, he has worked with Zhang Zilin.

Designers and entrepreneurs are building their own brands, and in fact, everyone is a brand in itself.

What kind of brand we want to be, what kind of enterprise we are, what kind of person we want to be, and what kind of value we want to express is what we are going to pursue.

Every brand should constantly build its brand value, convey its brand idea in a correct way, and grow with consumers, so that everyone really likes you to respect you, which is the most important work for every brand operator.

Instead of just doing some simple promotion, advertising is finished.

Every admirer should pay attention to the customer's experience in love, and let the customers feel the fashion, culture, affection and beauty that they love.

Love carries the brand mission of creating beauty and conveying love.

I hope we can influence people's lives and beautify the city through brand and image. Thank you!