Tao Brand Seeks To Highlight The Industry Development Problems Behind The Listing

Many Internet clothing brands seek listing and face real risks such as inventory pressure.

Recently, many clothing brands starting from "open shop" have become popular.

And seek to impact the capital market.

Who will become the "first share" in this field is still uncertain.

However, from the information disclosed by enterprises, inventory pressure is still a problem that needs to be squarely faced.

Many Internet apparel brands seek listing

Following the news that Han Du Yi house has announced the intention of "listing on the new three boards", since late June, IPO has applied to the Securities Regulatory Commission (CSRC).

In July 13th, we searched the SFC website for its initial public offerings, and issued a prospectus on GEM.

Among them, the United States is expected to issue shares of not more than 80 million shares, accounting for no less than 25% of the total share capital issued, and the public offering does not involve the public offering of shares. The stock market is expected to issue 41 million shares, accounting for no less than 25% of the total share capital issued, and the shareholders of the company do not sell more than 10 million shares.

These clothing brands are also known as "Amoy brands" because of their online shopping platforms such as Taobao. At present, the electronic business platform is still one of their main source of income.

In the prospectus, it pointed out that "three platforms, including Taobao platform (including Tmall), vip.com and Jingdong mall, account for more than 90% of the company's main revenue in the past three years."

Sun Jiaxin, an investment consultant at CITIC, analyzed that Internet clothing brands were rushing to sprint gem or new three boards. There were two main demands: first, A shares were "blank" in this field, and all brands expected to be listed as "new stars" in the capital market by listing, creating a "star effect" similar to that of the express industry. Two, at present, if domestic enterprises are not listed, the financing channels are limited.

For the Internet, a very "burn" industry, landing on the capital market one day can pick up cash as soon as possible.

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Facing inventory pressure and other risks

With the Internet

The brand scrambled for capital operation, and the financial data and risk factors of each side were also disclosed.

The operating indicators announced in the report show that the operating income of 2015 yuan was 546 million yuan in the year of 2014, compared with the 579 million and 688 million yuan in 2014 and 2013, which has been declining for third consecutive years. The profit has also experienced a negative growth in 2014.

For the reasons for the reduction of performance, the above enterprises give different reasons such as "new brand fast hatching and increasing operation cost" and "international brands such as UNIQLO, ZARA and so on."

But one detail is worth noting, which is the general stock risk mentioned by various brands.

According to the published data, the share of total assets accounts for more than 30% of the total assets in the last year, and the stock market accounted for more than 50% of the total assets in the three years.

Market participants believe that the fierce competition in the market, the slowdown in economic growth and the weakening of consumption capacity are the main reasons for the stock of Internet women's clothing.

At the same time, the clothing industry has been demanding new and fast. Every major brand must constantly develop its brand, which in turn will affect the circulation of the stock.

Li Zhiqi, chairman of Beijing future Consulting Group, said that the 2000-2010 year is the high growth period of online shopping, and a large number of online shops and clothing brands have also been born on various electronic business platforms.

In order to further occupy the share and the trend of "betting", the big brands must develop their sub brands through the way of "acquisition and self creation".

All along, even fast turnaround Internet brands will come across. "

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Turn around and shop.

Whether it's Internet brand or traditional brand, inventory pressure still exists in garment industry.

According to the flush data monitoring, the total inventory of 32 textile and garment industry listed companies increased from 2011 to 2015 within five years, reaching 22 billion 209 million yuan at the end of last year.

Zhu Lin, chairman of Shaanxi classic commercial real estate management Co., Ltd., said that clothing will inevitably go through a backlog process from design, production to delivery. The Internet clothing brand still has advantages in circulation compared with traditional enterprises, but it is easy to walk to a dead end of business when holding a single channel.

Liu Yuan, a citizen of Xi'an, told reporters that although many of his clothes were bought online, he would go shopping in real clothing stores.

She said, "some brands have the same price on the same line, but there is little difference between buying them online and buying them online. The biggest advantage of going to stores is to see materials and try them on."

Aforementioned Internet

Some have opened physical stores in Xi'an.

Zhu Lin believes that shopping and buying clothes first try to wear mental consumption, which is difficult to achieve only through the Internet.

Therefore, while maintaining online share, offline stores are not outdated.