Here, It Will Become The Blue Ocean Market Of Garment Industry.

From the sixteenth China Qingdao (International)

Organized by the organizing committee, the "shared economy and fashion fashion industry development forum" hosted by the CHINA commune and Qilu cultural and creative industrial park was held in Qingdao. The domestic short term rental platform entrepreneurs, fashion buyers and venture capitalists participated in this forum, becoming a very important activity highlight of this fashion cycle.

Clothing rental, the next outlet?

Speaking of clothing leasing, in fact, is no stranger.

Most of the costumes and dresses that are used in performances, parties, and so on will be rented out and include some high-end wedding dresses.

The emergence of the rental platform has laid a high cost performance fashion for love girls. They no longer have to buy and buy every month or during the season, which greatly reduces the dressing cost of fashionable women, and forms a green circulation chain to contribute to green environmental protection.

It is understood that similar to most shared platform models in China, the renting platform originated from abroad.

Abroad, such a model has been relatively mature.

A typical American monthly rent renting website LETOTE, the quality of the clothing of the platform belongs to the middle class of the more moderate price.

Participate in guidance and collocation.

There are also RenttheRunway, a rented clothing website. According to Forbes magazine, 85% of the women who attended Obama's second presidential inauguration attended the website, and 5 million women in the United States registered on the website.

Since the first half of 2015, the domestic rental platform has come into being. The rental platform, represented by beautiful rents, multi dress dream and clothes two or three, has opened the journey of Chinese fashion sharing.

Wu Xia, the founder of beautiful rent, said: "many girls seem to have a kind of new and loathing psychology towards beautiful clothes. When they are not buying it, they can not help but buy it with reluctantly.

Every time I go out, I don't know what to wear. I believe every woman has the same feeling.

Venture capitalists also expressed great interest in the prospect of the development of clothing leasing. They thought that the short rental clothing platform had certain growth conditions in China, because sharing fashion became a popular trend, and people paid more and more attention to dressing and dressing.

Information is more pparent and logistics is more efficient. At the same time, China's garment leasing has already formed a complete industrial chain, and the collection of these market factors also makes clothing sharing possible.

From line to line

At the forum, Niu Hubing, chairman of the CHINA commune, Qilu cultural and Creative Industrial Park, introduced the CHINA commune.

The exploration and thinking of the leasing industry hope to create a fashion version of "excellent step" in Qingdao.

He said: "fashion and creative industries have been the exploration and development of the CHINA commune. We proposed Qingdao in 2014.

Brand innovation experience valley construction plan, but because the conditions are not ripe, it is temporarily shelved. At the beginning of this year, we saw the case of Holland fashion library, online renting the clothes like renting book business mode, plus more than a year of brewing, feeling that all aspects of the conditions have been more appropriate.

It is understood that at present, most domestic and foreign shared economic platforms rely on online Internet to obtain and bind customers with subsidies.

While Qingdao fashion designer's brand creative experience Valley takes the offline platform as the main body, with the help of stable flow of industrial parks and customer groups, it extends from offline to online to avoid larger capital investment.

In the conception of cattle and tiger soldiers, Qingdao

The brand creative experience Valley is not only a garment rental platform, but also a platform that integrates designers' incubation, brand publishing, fashion activities, catering services, and creative offline online interaction.

"Small and beautiful"

Over the past few years, the development of the domestic textile and garment industry is facing great pressure, such as low domestic demand, fierce homogenization competition, and fast growth in production scale.

A large number of international brands in Italy, France and other countries can firmly occupy the high end of the clothing market with strong brand advantages and get high added value.

This phenomenon makes people realize that

The core of development lies in designers. China needs to cultivate high level and high capability designers, thus realizing the leap from manufacturing to creation in China's clothing industry.

And the design with local characteristics is itself a model of "small and beautiful".

On the day before this forum, the fashion show of local brands with Chinese classical culture, which was designed by Qingdao native designers, was brilliant on the CHINA commune show.

Qingdao's local cheongsam brand "NMA Xiu Dan" has a good interpretation of the long history.

Culture is unique.

As a propagator of cheongsam culture, Er Ma Xiu Dan

Or elegant, elegant or elegant, or light and elegant, or solemn and reserved, floral patterns, exquisite embroidery patterns, colorful cheongsam, people dizzying.

At the same time, another local brand in Qingdao, "ciino", has participated in the Qingdao international fashion week for many years. The design inspiration comes from Chinese traditional culture. From 2012 to 2015, the inspiration came from paper-cut, shadow puppet, ink and ink, and landscape culture.

The theme of this exhibition is "attitude".

according to

Zhou Mingrong introduced the inspiration of this work from blue and white porcelain. The works start with the characteristics of the shirt collar, sleeve, flap, pendulum and other elements on the beauty of the human body, and use the restrained high style, with the classic folding, stacking, folding, inserting, embroidery and other techniques, to create an elegant and unique sense of vision in the soft and soft economy.

It is easy to see from this kind of show that as a traditional Chinese culture with a history of 5000 years, it still occupies a place in the trend of the new era.

Because of the cost constraints of workmanship and the fastidious nature of the occasion, national costumes are also very suitable for low-cost operations such as leasing.

At present, for the sake of

To create exclusive entrepreneurial platform, CHINA commune Qilu Cultural Creative Industry Park has completed the design studio, which is original from many aspects such as capital, garment accessories, production technology, market and so on.

Provide guidance and resource support, so that designers can rest assured of relying on the platform, focusing solely on creative design, so as to create a batch of "small and beautiful" clothing brand.

Embracing the "light luxury era" requires "ingenuity", competition caused by technological progress and the demand of consumers for better products will drive more.

Build more craftsmen spirit products.

Only in this way can enterprises survive better.

This is also the goal of the current supply side reform advocated by the state to increase variety, quality and brand.