Who Can Master The Overall Situation After Amoy Brand Era?

In recent years, the electricity supplier has become a hot topic on the Internet. With the emergence of the electricity supplier, many people are wondering whether the electricity supplier era will pass and what will control the overall situation in the future.

Will the electricity supplier change?

Since April of this year,

IPO, the parent company of Yin man and the first language, submitted the application in succession.

Meanwhile, at the end of 4, at the request of original brand merchants, Tmall announced the establishment of an office to assist businesses in listing.

Immediately after that, Amoy brands opened the road of listing one by one.

Many phenomena will cause the market to be confused because of the more possibilities behind them.

Some people have questioned: can the brand of Amoy brand be called "brand"?

And the brand of the Amoy brands is going to leave the "native land", and the desire to "go out" is also a sign that the electricity supplier has changed.

Behind all kinds of speculation, applause and even bad reputation, the road of electric business and the road of brand are two major propositions.

Now, some people think that Taobao is not only an e-commerce provider.

Its reputation as "ecological platform", because of its achievements, such as Korean clothing house, Royal mud square, puppy electric appliances and many other brands.

These lack of abundant funds, mature industrial system, unknown "in the wild" group can finally rise and set up their own brands, and then compete with traditional brands, indicating the nurture of Taobao's ecological platform.

It provides a greenhouse for the growth of local and grassroots factors, and mobilizes and inspires small and medium-sized enterprises that have been neglected.

Lately

The Day Dreamer shows the persistence of Ma and his team in serving SMEs.

Only experienced people know that one thing is difficult and the process of entrepreneurship is bleak.

The growth of Taobao or the growth of Amoy brands are tied together. They share common difficulties and grow together.

Many people were not optimistic about the early development of Taobao.

Big brands and big manufacturers are not interested in it.

Under such circumstances, in the process of Taobao's attempt to create the original brand of the Internet, the Amoy brands who got the development opportunities attracted the online consumers and formed certain stickiness by differentiated market positioning, relatively reliable quality, low price and discount.

Since then, the development of online ecology has been good and has reached its peak in the annual "double eleven" Carnival.

Under the guidance of interdependence and common vision, the Amoy brands jointly promoted the platform image of Taobao and Tmall, and gradually expanded from small workshops to large volumes, becoming a well-known Internet brand.

In recent years, whether it is Taobao as an electronic business platform, or relying on the electricity supplier's Amoy brands, it has brought about changes and vitality for people's life and economy, and is growing day by day.

However, the age of hand to hand struggle may also be gone forever.

Taobao and Tmall seem to have changed.

The drainage cost of ordinary businesses is getting higher and higher.

In terms of the positive side of Tmall, the traditional brand has changed its former high and cold stance and has been hand in hand with Tmall.

This made the Amoy brand squeezed out and the situation was much worse than before.

According to data from the prospectus, 83.17% of its revenue from Taobao in 2013, 7.37% from vip.com and 4.1% from Jingdong.

By 2015, only 58.49% from Taobao, 36.36% from vip.com and 2.58% from Jingdong.

A similar situation has appeared in EMMAN, who has frequently appeared on the recommended pages of Taobao women's wear.

With Taobao Tmall's cooperation or difficult to maintain, it also objectively promoted the listing of Amoy brands.

Amoy brand is on the market.

They are not willing to be outdone, want to prove their strength, go to the gem or new third board to seek capital favor, so as to get more resources and space for brand development.

On the other hand, the Amoy brand has its own hidden meaning, and it is still difficult to get rid of the evaluation of "homogenization, low-end and Shanzhai".

Faced with the challenges of the traditional fast fashion brands such as UNIQLO and ZARA, they lose their fortune.

The influence of Amoy brands is far from enough. Subconsciously, we must seek new and bigger development opportunities for ourselves before we touch the ceiling.

It is worth noting that most of the money after the financing of Yin man should be invested in the construction of physical stores under the line.

During this period, Amoy brands tried to raise their brand awareness from online to offline.

It is reported that a large part of the money after the financing of Yin man will be used to further promote the "thousand cities and thousands of stores" plan. By 2020, 10000 stores will be opened.

Theoretically, the layout line can also increase the purchase conversion rate, acquire more new users, and disseminate brand culture, thereby strengthening the brand image.

In the new Internet age, any brand will no longer be an accessory of the electronic business platform, but an entity with independent commercial value and cultural value.

Advocating culture is the highest nature of human beings. No one dislikes culture.

Behind the surges of material is the surge of culture.

Competing for listing is not just to stabilize the existing results, but the local clothing brands that grow up there have potential or unknowable even greater significance.

The growth of Amoy brand is still unique.

Some people criticize the brutal growth of Taobao's electricity supplier, or even condemn its adverse effects on China's business environment. But the electricity supplier's vitality as a new economic factor in China's recent ten years for the Chinese economy is obvious to all.

They can grow up, to a certain extent, based on user needs and conform to some economic ecology.

In the future,

Will become more independent, but do not forget that born at the same time, the traditional electricity supplier is still an indispensable path.

The people who win the popular will win the world.

In the future, it is not the ecology that is the king, but the good ecosystem that can be king.

Let more low-cost and high-quality products and services go to consumers. This is not the patent of the Internet. Which era is not it?

Honesty, culture and happiness are more important than anything else.

Who has mastered this, who is the king of the future.