France'S Luxury Underwear Brand PULLIN And MRH Expand To Asia.

France

Pullin's CEO Emmanuel Loheac recently announced that the cooperation area with MRH SpaRotica Group e (referred to as MRH) will expand to Asia as a whole.

In 2015, Pullin signed a licensing agreement with the MRH in Greater China. Pullin's first Chinese Pop-up store landed in Shanghai's Jiu Guang Department Store in April this year, and the Pop-up shop of Shenyang Cui Hua Du has also been opened.

Before the end of this year, Pullin will also plan to stay in Chengdu, Changsha and Shenzhen.

Tmall flagship store was also launched in August.

Prior to that, MRH has helped the brand to sign the authorized cooperation agreement with the Korean Muser group and successfully log in to Korea.

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The expansion of cooperation with Pullin will undoubtedly accelerate the pace of brand development in the whole Asian market. MRH plans to take Korea, Japan and Singapore as the first countries to enter, and other Asian countries will follow.

Pullin's success is inseparable from Emmanuel Loheac.

In 90s, the designer, who was enthusiastic about fashion, realized that most young people were attracted by bright colors and innovative ideas. Even in a few tiny details, in fact, in their drawers, underwear seemed to be a constant style, always black, white and gray.

This observation is the inspiration for his founding of PULLIN: he has thrown away the rules of the conservative underwear industry, aiming at introducing a new fashion concept to the underwear industry and elevate it to a new height.

In the past 15 years, PULLIN has had millions of followers, and has always been adhering to its fashion philosophy and fashion philosophy.

It has evolved into a way of life, a sense of behavior, a symbol of identity.

Pullin is famous for its use of high quality Lycra cotton and European manufacturing. Now it has 24 concept stores in more than 22 countries and sells them at more than 1400 retail terminals.