How Can Small And Medium Enterprises Use Wechat Public Numbers To Retain Potential Customers?

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With the rapid development in 2016, China's economy is facing structural adjustment. Meanwhile, economic development has entered the "new normal".

Everyone mobile phone has become a "new normal", so there are many derivatives industry, micro business, enterprise service number, WeChat public number, friends circle and so on.

By the end of the first quarter of this year, the number of active users of WeChat has reached 549 million and registered users have exceeded 700 million, according to the statistics of the relevant aircraft authority in China. The huge data development of WeChat users seems to have made many people forget the Internet tools such as micro-blog and QQ.

While exchanging feelings, WeChat has also promoted the upgrading of WeChat public products. WeChat's public platform has low operational cost and practicability, and has become an essential publicity window for enterprise users.

What is the function or what business goal the enterprise wants to achieve through WeChat? This seemingly simple and uninteresting problem, but many enterprises have not yet understood it.

Maybe someone will ask, can you tell me what is the value of WeChat? What can our enterprises do on WeChat? Or some people say, we want to sell things through WeChat, interact with fans, and do well in customer relationship.

If sales are regarded as a business objective, how can we consider the goal?

If a worker wants to do something good, he must first use his tools, so enterprises need to study.

What is the value of it?

First, if the public number is attractive enough, a good name is the key.

When it comes to the WeChat public number, many friends begin to be confused when they first name the WeChat public platform, do not know how to pick them up, or pick one at random. The editor in charge of the Xiaobian is going to tell you that the WeChat public number is not so played by the media. The name of the WeChat public number is not what we pick it up casually.

A good WeChat name has:

1, let your user fans easily remember you, forming a very deep impression.

2, it is very consistent with your micro signal content positioning. If you look at your micro signal, you will know what you are doing.

3, to see your micro signal, I easily share, willing to share with friends.

4, prohibit too personalized WeChat Name: for example, English, Pinyin, rare words, see the name of their physical discomfort, the name of heaven and earth and so on.

Two, the importance of WeChat's two development.

Every marketing tool has its own scenario, and the WeChat public number is the same.

In view of the advantages and disadvantages of WeChat public number, more and more enterprises have turned to the two development business of WeChat. The two development of WeChat public number has gradually been welcomed by business enterprises. Then what is the advantage of WeChat's two development?

1, the brand communication of "tall and high"

If you do micro business in your circle of friends, you are just a salesperson.

If you use the public number to operate the micro mall, congratulations on your upgrading into a "brand store", which can better guide users to understand products, corporate culture, participate in brand interaction activities, spread information exposure rate, and guide customers to pay.

If you are a consumer, are you willing to buy a mask at a stall or sell a mask at a brand store?

2, "no harassment" precision marketing.

The WeChat public platform can send text, voice, video, pictures, and multi picture messages to the audience. The contents can be important notices, interesting interaction or product marketing.

When the message is pushed out, each concerned user can receive one hundred percent of the delivery rate, which is WeChat's greatest advantage, directly referring to the user, precision marketing.

And the users concerned are more precise.

3, "offline interaction" is low cost.

On the computer, edit the text and audio gently and send it to all the attention users. Absolutely 0 cost "advertising"! When we pay attention to a WeChat public number, we will receive a message, which is added automatic reply.

After the two development of WeChat public platform, it can also draw raffle, micro wall and other activities to attract fans' attention. It can also manage fans through CRM, analyze the behavior of fans, manage the fans in groups, and accurately push messages.

Three, everything is ready, how to better drainage the WeChat public number has become a key issue.

The WeChat public number on the one hand can save costs, and on the other hand, it can carry out effective brand communication and increase user traffic.

For individuals, they have free access to mobile Internet.

Moreover, the public number can reduce unnecessary intermediate links with users and facilitate communication and interaction at any time.

Therefore, making a public number that is easy to be pmitted is the key problem that leads to traffic.

Four, find a regular WeChat professional development team of two times.

Taiyuan Ren Ao Network Technology Co., Ltd., has won the national high and new certification enterprise, has created the world's clothing and footwear net industry portal website, the ordi Internet of things, the private sector and other government websites, serving thousands of enterprise websites, 1 million 700 thousand clothing and footwear enterprises, and has been jointly developing with the Chinese Academy of Sciences, Beijing University of Posts and Telecommunications and North Central University for a long time.

Ren Ao technology is aimed at the current misunderstandings of small and medium enterprises in terms of marketing, and introduced the "Ren Ao global push" to promote the accurate promotion of customer products and information, so as to get conversion rate, improve turnover rate and recognition of insiders.

In the age of Internet that changes so rapidly, enterprises want to grow and expand. We must seize all good platforms, good opportunities, make good use of big data, avoid the misunderstanding of open camp and serve good customers, so as to achieve lasting development and enduring.

Five, we must choose several elements of Taiyuan Ren Ao Technology Network Co., Ltd.

1, in the era of major technology companies emerging, Taiyuan Ren Ao technology company has gone through 9 years of ups and downs, and has accumulated more professional skills and experience.

2, 9 years of technology for the company's subsequent development to lay a solid foundation and good reputation.

3, powerful databases and cutting-edge technical personnel, the most professional team and the most efficient development process.

4, using top service, cutting-edge technology and preferential prices to bring you more exotic Internet world.

The price of close to the people gives you a more professional user experience.

If you want to know Taiyuan Ren Ao technology network company, please dial the following telephone:

0351-2389391

0351-2526322 (He Jingli)

Mail can also be sent: 434489116@qq.com