Develop Creative Spirit And Explore Innovative Genes

Develop creative spirit and explore innovative genes

As one of the pillar industries of China's economic development, the textile industry began in 13th Five-Year.

Put forward the goal of improving the quality and efficiency of supply, activating and releasing effective demand.

Based on the essence of products and the spirit of "ingenuity", it is necessary to explore the gene of textile product innovation in order to boost the pformation and upgrading of the textile industry and lay the fashion discourse power of the Chinese apparel industry in the world stage.

As a traditional pillar industry in China, the textile industry is an important livelihood industry and an industry that creates new advantages of internationalization. It is a combination of technology and fashion, clothing consumption and industrial use. It plays an important role in beautifying people's life, promoting related industries, stimulating domestic demand growth, building a civilized civilization, enhancing cultural self-confidence and promoting social harmony.

This year as the opening year of China's 13th Five-Year planning and development, the new positioning of the textile industry reflects the importance of the industry as well as the necessity and urgency of the industry's innovation and development.

Looking around the world, we can easily find that in the world, the group technology revolution characterized by intelligence and green is profoundly adjusting the division of labor, reshaping the competition pattern and changing the contrast of forces.

China should seize the historical opportunity of "overtaking the curve", change from running to parallel, and eventually achieve the lead, gradually becoming stronger and stronger.

At the national policy level, innovation driven development has risen to national strategy.

The Central Committee of the Communist Party of China takes the "five development concepts" as the guideline and takes the structural reform of supply side as the main line, focusing on the three products strategy of increasing variety, quality and brand.

The practice of innovation has given macro policy support.

At the level of industry development, the economic "L" trend is a good opportunity for the industry to realize innovation and development. The decline of growth speed reveals the structural and institutional problems accumulated during the previous high growth process, while releasing pressure, it also reserved room for innovation and development.

At present, we have gone through the initial period of extensive manufacturing and began to enter the stage of qualitative manufacturing.

Innovation, as the soul of quality, determines the direction and success or failure of industrial development.

It can be divided into fashion industry represented by clothing and home textile brand, strategic emerging industry represented by high quality high performance fiber, industrial textiles and high-end intelligent manufacturing, and manufacturing industry running through the whole textile industry chain.

The industry has strong industrial relevancy and affinity. By blending "intelligence" (Intelligent Manufacturing), merging "capital" (capital market), and integrating "creation" (cultural creativity), textile industry and other industries synergy can stimulate the superposition effect, polymerization effect and multiplier effect of innovation, and industrial linkage provides huge space for the industry's innovation and development.

The diversification of people's needs determines that innovation is also developing towards diversification, differentiation and individuation.

The acceleration of information technology, especially the prosperity of e-commerce, makes fashion gene.

The long tail effect is more obvious.

Research shows that in China's apparel network sales, the share of big brands is less than 10%, while the share of long tail brands is about 50%.

In particular, new models, new formats and new attempts to share economy and net red economy are emerging.

Make personalized innovation more market, fan interaction to de intermediation, so that designers and customers can face to face, the advantages of big data concentrated expression.

All this makes innovation more targeted and clearer.

In the textile and garment industry characterized by cultural creativity, innovation should rely more on manual management rather than on machine production alone.

Especially in the field of costume design with creative wins, we should give more play to the spirit of ingenuity and explore the innovative genes in the clothing industry in the spirit of ingenuity.

Culture opens brain holes.

Design is the soul of the clothing industry, creativity is the center of the soul, and the spirit of craftsmanship is strives for the innovation spirit of the fashion industry, so as to get the fashion discourse power on the world stage.