South Korean Clothing Brand Dabagirl Half Year Sales Increased By 60%

July 27th, South Korea

DABAgirl recently released a data: the Chinese market in the first half of 2016 sales increased by 60% in the second half of 2015.

In order to deal with

The increased sales volume will bring more localization in production, sales, customer service and so on.

According to the reporter, DABAgirl built the official website of Chinese government in 2013 through the Korean electricity supplier acting service provider cafe24. In 2015, it entered Tmall international, opened the official website and purchased business, and entered the market of Taiwan and Hongkong one after another.

DABAgirl Tmall international overseas flagship store

According to DABAgirl's official introduction, in the Chinese market, DABAgirl target customers are women aged from ten to more than 30.

At present, its Chinese official website has achieved localization operation, including supporting Alipay settlement, Chinese display products, Chinese customer service and so on, while Tmall international store is another important channel for its exposure to Chinese consumers.

In addition, DABAgirl has opened an official account of micro-blog, trying to expand its influence in China through social media, pmitting news on new, discount and activities to fans.

"Compared with Korean consumers, Chinese consumers prefer beautiful designs. For this reason, we specialize in designing and producing goods that are in line with Chinese tastes."

"The high cost performance, fast access to new products and high-quality shooting pictures are all the advantages that we can expand rapidly in the Chinese market," DABAgirl official said.

It is reported that at the beginning of the business, DABAgirl specializes in the sale of sexy women's clothing, but now it has grown into a sexy fashion based women's clothing brand. Last year, it launched the sex underwear brand "real daba".

All of its products are designed independently, and more than 70% of the products are self-produced.

In response, the responsible person said, "this is where our core competitiveness lies.

We have a design department that operates independently. We plan and design hundreds of products every week. Then we combine the feedback from the marketing department to identify these designs, and finally put into production. Basically, we can produce more than 200 products per month.

As far as overseas market development is concerned, it is learned that in fact, as early as 2009, when the Chinese market started a hot wave of the Korean market, DABAgirl invited the buyers to start selling clothing in China.

Since then, with the increasing demand of overseas customers, in 2013, while launching the official website of Chinese (Simplified), DABAgirl also launched the official website of the Chinese (traditional), English and Japanese authorities under the impetus of the cafe24 of the operation service provider, and landed on the Southeast Asian fashion business platform ZALORA and the Hongkong TV online shopping platform HKTVMALL.

"Since we went abroad 3 years ago, our sales in overseas markets have increased rapidly, now accounting for 20% of our total sales.

Among them, the Chinese market has made us see the possibility of greater brand growth.

DABAgirl official describes so.