Transformation And Upgrading Of Clothing Brands To Compete For Industry

According to the latest news, in the last year's clothing industry, competition is becoming more and more intense. Many clothing brands strive to upgrade and get more market.

With fierce competition, more and more industry brands are constantly changing and upgrading to win the differentiated demand of consumers, thus gaining more opportunities for enterprises in the market.

Traditional enterprise layout smart wear

"When your cell phone leaves you more than 5 meters, the clothes will give you a reminder, so you don't have to worry about losing your cell phone."

Yesterday, Xiamen qiqipai clothing released the number of steps, control music, remote control photos, loss of reminders is one of the smart jackets.

Hong Zhaoshe, chairman of the group, said: "we will also join the trend of the times in the coming of the smart clothing industry."

Practitioners know that more and more companies are making plans for the smart clothing industry.

At present, Qipai and other enterprises have set up intelligent products laboratory to cooperate with universities and research institutes.

Electricity providers also open shop

Traditional clothing companies are moving online, and online "big coffee" has also opened up shop. Xiamen's increasingly strong fashion atmosphere has attracted famous fashion brands to compete for the market "cake".

Recently, a fashion business platform with 78 million users, "star Wardrobe", opened its first offline experience store in Xiamen.

Lin Qinghua, the founder of the star wardrobe, said that when online companies move toward the line, they always feel that this means more cost of water and electricity, labor and so on.

"But in fact, the Internet industry has a very strong advantage in doing offline shopping."

Introduction, the Internet company has a big advantage is big data, can analyze different places people prefer what style and what material clothes.

"For example, in summer in Xiamen, it is very hot and humid, so people tend to choose clothes that are fresher when they buy clothes."

According to Lin Qinghua's prediction, there will be more and more electronic business platforms moving from line to line, and how the traditional businesses will respond to these new challenges of brand new traffic is a matter of concern.