Marketing Trends Should Be Good At Grasping The Mainstream.

Although the basic principles of marketing are always the same, the most important thing is how to activate these basic principles because the overall appearance of this industry is changing rapidly under the impetus of technology.

Smart marketers are well aware that they must rush ahead of these future trends and anticipate the next big event ahead of time, or they will be swallowed up by their competitors.

Here are some of the most important trends that I think are likely to emerge next year:

Consumers will continue to exert their influence and energy.

For the concept of "thorough pparency", the brand that can be applied to it can be described as "Phoenix caltrop". Most brands have a conflict and resistance attitude.

Next year, the most outstanding brands will not be those who are good at telling the most beautiful stories, but will not be those who are good at taking advantage of false stories to fool people, but those brands that are always based on the interests of consumers and deliver them accurately to consumers in real time.

The chief marketing officer (CMO) will become the Chief Simplifier Officers.

Most companies create complexity, and the whole industry is becoming more and more complex.

Constrained by concepts such as geography, products or functions, they are trapped in a situation where they are stuck in a tight spot, thus hindering their closer cooperation and free exchange of ideas.

Therefore, in order to optimize the participation of consumers and customers, the chief task of the chief marketing officer is to break the fence, to think about the overall value proposition of the company, and combine different business departments, regions and functional groups.

And opinions.

Too many companies are thinking about problems in the perspective of digital marketing.

Now, what they should think about is how to start marketing in the digital world.

In the digital world, the best salesmen will be those marketing technical experts. They not only have deep knowledge of numbers, but also have keen technical insight.

They can integrate smoothly with the marketing department and play an important role in the formulation and application of marketing strategies.

It has created a group of consumers who are different, more elusive and short thinking.

At the moment, marketers are eyeing them with all kinds of "praise", "sharing", "tweets", and the network footprint of point entry rate.

First class marketers can not only grasp the constantly expanding consumer data, but also react quickly, shorten the preparation time and carry out marketing at any time.

The winner will focus on the next hour rather than next month or next quarter.

The purpose of media promotion company is to provide very accurate media recommendation for advertisers.

Today, however, innovation has become a passport for an efficient media promotion company.

Media promotion companies will shift from media oriented to consumer oriented.

However, it is because of the unique position of media promotion companies at the intersection of technology and consumers that they become important strategic partners of their customers.

And because of big data and technology, the "math man" has become a "mathematical man".

The most important assets are even more strategically important than creative institutions.

Latinos account for 17% of the American population and account for 56% of the total population growth of the United States in the past ten years.

Latino Americans now have more than 1 trillion dollars in purchasing power, and by 2017, Latino purchasing power will increase by 80% faster than that of non Latino.

Marketers will surely realize this next year and will no longer exclude Latino media promotion companies.

And these institutions will affect consumers far more than the Latino population.

Latino media promotion companies will become the mainstream in 2015.

In recent years, the world is getting smaller and smaller by virtue of high technology. However, because consumers resist homogenization, marketing has become more localized, more localized and even more personalized.

Personalization is no longer a trend.

It has evolved into a marketing tsunami and, as such, it will turn into a way of thinking about how we manage global brands.

Major companies will diversify their structures and enhance their regional and local influence.

Major companies will maintain a prudent financial position, while marketing procurement will continue to play an important role in promoting accountability and pparency.

Marketing procurement will work closely with chief marketing officer, chief information officer, chief technology officer and chief financial officer. It will pay more and more attention to institutional operation and efficiency, not just cost negotiation.

Major companies will focus on internal communication as a marketing asset.

They see it as an important challenge and opportunity for the creation of brand ambassadors, and ensure that employees and suppliers not only understand the company's brand, vision and strategy, but also interact with them.

Traditional institutions, namely those that still follow the obsolete television advertising mode, are mature.

Even though these advertising giants have been swallowing phagocytic digital advertising companies, labor intensive digital advertising is no more attractive than TV centric business models.

In view of the increasing pressure of earnings and the increasing opportunities for mergers and acquisitions, the pressure to divest non core assets is increasing.