Recently, Vans Promoted Doug Palladini As President Of Global Brand.
Skateboard shoes Shoe brand Vans Global markets are actively seeking new markets. brand Promoted Doug Palladini as president of global brand. The personnel spanfer will take effect immediately, and Doug Palladini will succeed Kevin Bailey, while Kevin Bailey is currently the chairwoman of the Vans parent company, the street sports alliance of the Wei Fu group. Doug Palladini will be responsible for leading and managing the brand's global strategic decisions in the new position to ensure that the regional team continues to develop local strategies. In addition, he is responsible for global product marketing and maintenance of direct selling in North America.
The promotion of Doug Palladini is just brand remolding. Although sales of outdoor sports products increased by 2% in the second quarter, the company said that due to poor sales performance of sportswear, the total profit growth last month was less than 1%, lower than analysts expected. Vans In June this year, the group sold its brand Seven For All Mankind, Splendid and Ella Moss at a price of 120 million US dollars.
Doug Palladini has served in the Vans brand for 12 years. Since 2013, he has been vice president and general manager of Vans in North America. During this period, he established a business strategy for the United States, Canada and Mexico, which promoted the brand sales to exceed expectations and set a profit record of 2 billion 200 million US dollars. He also worked as a director of global marketing at Cypress, a chipmaker.
Doug Palladini has also published a book called "Vans: Off the Wall", which is mainly about the historical details of Vans company and the collection of photos and anecdotes. He said that since he moved to California at the age of 6 and received the first Vans skateboard in his life, Vans has become a part of his life. After graduating from University, he worked in sports magazines, met Geoff Rowley and Jamie Lynn, through which they deepened his understanding of Vans.
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