31St 2017 The First Quarter, The Order Quantity Is High, The Unit Number Grows.
360 degree
(01361) announced that the order value in the first quarter of 2017 increased by a single digit, and improved for the 10 consecutive quarter.
The growth of orders is mainly from
Shoe shoe
In addition, the order price has increased significantly, and the average selling price has also increased slightly.
As the competition in the clothing market is still fierce, although the average selling price has increased considerably, the order volume has not increased.
I understand that in this spring order meeting, shoes,
clothing
The order contribution of accessories and accessories is 50.4%, 48% and 1.6% respectively, and the future group will continue to focus on shoe business and enhance its sales contribution accordingly.
In July 20th, 31st degree business data showed that the number of company stores closed to 510 in the two quarter, an increase of 174 from the first quarter, but the number of new stores was only 31 higher than that in the first quarter.
The closure of stores is mainly due to urban planning and pformation, as well as the impact of heavy rain in the South on street shops.
At the end of the second quarter, the company added 261 new stores and closed 510 stores. The total number of stores is 6853.
At the end of the first quarter, the total number of stores was 7102.
At that time, group leaders had said that the number of stores maintained at about 7000 is the best scale and will continue to focus on improving the effectiveness of stores.
Previously, Jin Li Feng bought a rating of HK $2.95.
Jin Li Feng pointed out in the research report that with the mainland's sporting goods industry after several years of pipeline integration and inventory, the industry has gradually entered the recovery period, coupled with the 2022 Beijing as the host country of the Winter Olympic Committee, the long-term good group business development.
In addition, it will sponsor the Rio Olympic and Paralympic Games in Brazil this year as an official sponsor. It believes it will enhance its global brand influence and sell in Brazil and many other markets.
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