L Catterton Acquisition Of High-End Baby Brand Hanna Andersson

L Catterton, the world's largest consumer goods private fund, recently announced that the company has acquired high-end baby products.

And lifestyle brand Hanna Andersson, paction financial data has not yet been disclosed.

Hanna Andersson is headquartered in Portland, Oregon, and was founded by Swedish born Gun Denhart in 1983.

In 1984, she obtained her first order through mail order.

Hanna Andersson is now the world's leading high-end baby clothing and lifestyle brand, renowned for its outstanding quality and classic design, promoting "showing children's nature".

It covers clothing, bedclothes and adult women's clothing from newborn to 12 years old.

The company has seamless multi-channel platform (mail order, online shopping mall, 66 entity stores, etc.) to facilitate consumers to buy.

Since 2010, annual sales have shown double-digit growth.

After the completion of this paction, Hanna Andersson hopes to further expand the market of physical stores at home and abroad in the future with the support of L Catterton.

In 2001, the founder sold the company as a whole at a price of 175 million US dollars. Since then, Hanna Andersson has changed hands among different private equity funds.

Gun Denhart remained a member of the board of directors until 2007.

Since 2010, Adam Stone has been employed by CEO and CEO.

Under the leadership of Adam Stone, the company has developed into a leader in the high-end baby clothing market with a production value of US $7 billion.

After the completion of the acquisition, Adam Stone will continue its previous duties.

He said that the professional experience of L Catterton in the consumer goods industry will benefit Hanna Andersson's future expansion plan.

Nik Thukral, joint management partner of L Catterton acquisition fund, said that the potential growth potential of the Hanna market in the past ten years has been remarkable, and has won many loyal consumers, which is very rare in the baby clothing industry.