Weimi Warns That Zero Growth Next Month Will Lead To Low Market Expectations

Thanks to Victoria's Secret Victoria's Secret The same store sales did not decline as expected brand Parent company L Brands Inc. (NYSE: LB) In July, the data recorded an expected growth of 2% (0.4%) in supermarkets, and the sales in the second quarter from May to July also slightly exceeded market Expectations and profits are expected to reach the upper limit of the expected range. Although the Group said that its sales in August may only be equal to that of the same period last year, its performance in the second quarter has met investors' expectations, L Brands Inc. (NYSE: LB) increased by 2.3% at most in the early stage.

L Brands Inc Victoria's secret half year promotion was moved from July to June, which promoted the same store sales of the brand to increase by 6% in June. At that time, the group warned that there would be a low single digit decline in the next July or maintain the level of the same period last year.

Victoria's Secret's same store sales growth in July was zero, and the weakness of non core products such as swimwear and clothing continued to offset Pink With the strong sales of series and core underwear products, beauty products have also continued to retrogress. The Group has decided to cut the swimwear and clothing category with annual sales of about 500 million dollars, and reorganize the beauty department. Bath & Body Works recorded a 6% increase. The Group's overall net sales were $777 million, up 2.3% from $759.5 million in the same period last year.

In the second quarter, the same store sales of L Brands Inc. increased by 3%, Victoria's Secret and Bath&Body Works Increase by 2% and 5% respectively. Overall net sales rose by 4.5% year-on-year to US $2.89 billion, and the market is expected to be US $2.85 billion, of which Victoria's Secret Victoria's Secret rose 3% to $1.867 billion, and Bath&Body Works rose 7% to $801.4 million.

For EPS in the second quarter, the group is expected to be at the top of the previous expectation of $0.50-0.60, and the market expects $57 million.

L Brands Inc. said that the current August will focus on the back to school season of Pink series and Victoria's Secret Sales of new products.

L Brands Inc. (NYSE: LB) 11:18 AM EST It was reported at US $73.55, the increase narrowed to 1.42%, and the stock has dropped 23.9% so far in 2016.