Wei Is Warning Against Zero Growth Next Month And Low Expectations In Bo Market.
Depends on Victoria 's Secret
Victoria's Secret
Same store sales did not show any expected decline.
brand
The parent company L Brands Inc. (NYSE:LB) 7 month recorded 2% of the supermarket yard expected (0.4%) growth, and 5-7 quarter two quarter sales also slightly wins.
market
Expectations, profits are expected to reach the upper limit of the expected interval.
Although the group said that sales in August may only be flat in the same period last year, the two quarter performance has been able to meet investor expectations, and L Brands Inc. (NYSE:LB) has increased by 2.3% at an early stage.
L Brands Inc. moved the secret half year promotion of Victoria "s Secret" to Vitoria from July to June, thereby promoting the brand's same store sales jumped by 6% in June. At that time, the group warned that there would be a decline in the number of low digits or maintain the same period last year.
In July, Victoria 's Secret Vitoria's secret store sales increased to zero. The weakness of non core products such as swimsuits and garments continued to offset the strong sales of Pink and the core underwear products. Beauty products also continued to backslide. The group has decided to cut off swimwear and clothing categories with annual sales of about 500 million dollars, and reorganize the beauty department.
Bath & Body Works recorded a 6% gain.
The group's overall net sales amounted to $777 million, up 2.3% from 759 million 500 thousand US dollars a year ago.
In the two quarter, sales of L Brands Inc. increased by 3%, Victoria 's Secret Vitoria's secrets and Bath & Body Works respectively increased by 2% and 5% respectively.
Overall net sales rose by 4.5% to $2 billion 890 million a year, and the market was expected to be $2 billion 850 million, of which Victoria 's Secret, Vitoria's Secret Rose 3% to 1 billion 867 million dollars, and Bath & Body Works rose 7% to 801 million 400 thousand dollars.
For the two quarter of EPS, the group is expected to be at the top of the expected 0.50-0.60 US dollar, and the market expects us $57 million.
L Brands Inc. said that the current August will focus on the Pink series's return to school season and Victoria 's Secret Vitoria's Secret "lounge Bra" new product sales.
At the time of the website's deadline, L Brands Inc. (NYSE:LB) at 11:18 p.m. Eastern time 11:18 AM 73.55 dollars, the increase narrowed to 1.42%, and the stock has fallen by 23.9% since 2016.
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