UA Former Vice President Job Hopping Into Public Textiles Start-Up Company Thread

environmental protection

Thread, a start-up company, hired Under Armour former executive Bill Besselman as executive vice president of the company.

Before Bill Besselman was vice president of Under Armour, she was mainly responsible for the strategy and integration of fitness business.

After joining the Thread, he will be mainly responsible.

Marketing business, leadership

Comprehensive development includes optimizing marketing methods, establishing key sales channels, building bridges with other partners, and formulating the overall strategy of the company.

Thread, founded in 2010 by Ian Rosenberger, is headquartered in Pittsburgh. It is a member of B Corporation (a group of more than 900 companies from 29 countries and is committed to public welfare undertakings).

The 2010 Haiti earthquake touched Ian Rosenberger. He hopes to help those who live in the poorest parts of the world.

Thread has provided new opportunities for these poor people to clean streets and rivers.

The plastic bottles and other rubbish collected during the cleaning process were recycled by Thread to make textiles, which were further processed into ready-made garments. Thread also made good profits by selling these textiles and garments.

Since last September, Thread and the famous outdoor sports brand Timberland and other companies have reached a cooperation agreement, and sales have doubled.

Thread CEO and co founder Ian Rosenberger believes that the arrival of Bill Besselman will be immediate.

"He also believes that the innovation level of retailers is not enough to meet the needs of consumers in twenty-first Century. He is here to help Thread become a leader in the industry."

Bill Besselman's experience and knowledge in wearable technology will also help Thread.

In Under Armour, he was responsible for formulating the digital development strategy, which helped Under Armour acquire and integrate the three major fitness app:MapMyFitness Inc., MyFitnessPal and Endomondo.

It is reported that: "Under Armour Hao toss 560 million dollars to buy two App, want to dominate the global fitness network", "sports brand Under Armour1.5 $100 million acquisition fitness app".

Frank Macinsky, head of Thread marketing, said: "we are still developing wearable technology, and the experience of Bill Besselman will give us more inspiration."

In the early days of her career, Bill Besselman worked as a senior vice president in American Eagle Outfitters, and was consulting in retail and consumer goods business at McKinsey&Co..