What Is The "Indissoluble Bond" Between Traditional Clothing Industry And E-Commerce?

In recent years,

With the continuous development, our traditional industries have to change in innovation.

At present, there are not many businesses to do in the commercial centers of many cities in China. Most shops are idle.

These idle Street faces reflect the traditional e-commerce.

The impact, especially

Industry and its retail terminal channels.

What is the "indissoluble bond" between traditional clothing industry and e-commerce?

Launching the "Internet +" revolution

During the two sessions in 2015, Premier Li Keqiang first proposed the "Internet +" action plan.

Under this promotion, China's traditional industries have been pformed and upgraded.

However, "Internet +" is only a tool or catalyst for helping or assisting traditional enterprises in their own business. If the enterprises themselves are not doing well, such as the quality of products, the management of enterprises and the control of supply chains, these are more important for traditional enterprises than "Internet +".

Taiyuan Yingze district purple Heng clothing firm is a senior women's clothing brand clothing operation organization, concentrating on the women's clothing operation, and has successfully covered four brands of tricolor, Desai Kniss, Li Xue and AI's elegant poetry, covering all the cities and counties of Shanxi Province, and now successfully introduced the new brand.

Over the years, the company has always adhered to the concept of customer value creation, using scientific management and advanced marketing theory, creating valuable returns for agents and distributors.

In order to actively embrace the Internet +, it also launched the company's website, officially launched a revolution in industrial pformation.

Breakout of e-commerce

With the continuous development of "Internet +", China's clothing industry has entered the era of e-commerce.

The emergence of these e-commerce Internet Co, such as Tmall, Taobao, vip.com and so on, not only optimized the intermediate links of the industrial chain, but also changed the consumption habits of the apparel industry. This also accelerated the pformation and upgrading of the Internet in the apparel industry, and carried out the revolution of "Networking +".

This background is a booster and booster for the vast majority of garment enterprises.

With the use of e-commerce, traditional clothing enterprises can break the current situation of processing enterprises and establish their own brands.

In other words, even if we use the "Internet +" to plug us in a pair of wings, we still can not achieve the results we want.

In this regard, Zhu Haoqing said: "any business is the same, choice is greater than efforts, if a product positioning and direction to choose the right.

At the same time, we should learn the socialization marketing of new media, and learn to build up the resonance between the brand and the consumers through various marketing and social networking influences, so as to achieve recognition and love.