New Business Opportunities For Fashion Brands; Joint Business With The Olympic Committee
In order to let French athletes attend the opening and closing ceremonies and proudly reach the podium, Felipe Oliveira Baptista spent a lot of time thinking about it.
As the creative director of Lacoste, he is in the French Olympic uniform.
Design
It is applied to large areas of pure white and navy blue, with red in it.
France
The main colors of the flag are all there.
Even the brand logo, the crocodile has also turned into a blue, white and red tricolor.
This is the second time for Lacoste to design the team of the French Olympic team after the Winter Olympics in Sochi in 2014.
Recently, the French fashion brand has also renewed a 4 year contract with the French Olympic Committee, which will be responsible for Pingchang 2018.
Winter Olympic Games
The French uniform at the 2020 Tokyo Olympic Games and other international events.
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