In The First Half Of The Year, Luo Lai's Living Income Increased By 7.45% Over The Same Period.

In August 5th,

Officially announced its semi annual report.

Notice pointed out that during the reporting period, the business revenue of Luo Lai was 1 billion 343 million yuan, an increase of 7.45% over the same period, and the net profit attributable to shareholders of listed companies was 150 million yuan.

Detailed data show that in the first half of 2016, life earned 1 billion 343 million yuan, a 7.45% increase from last year's 1 billion 249 million, a total profit of 202 million, down 6.17% over the same period last year, and net profit of 150 million yuan, down 17.92% over the same period last year.

Luo Lai life said that the main reason for the above performance is that during the reporting period, in order to promote home furnishing business, the company increased the input of resources, and the growth of operating income is not enough to cover the growth of input resources, resulting in an increase in the cost rate. This is the main reason for the decline in profits during the reporting period.

The report revealed that in the first half of 2016, the business of Luo Lai mainly focused on the following aspects: first, the strategy of home improvement was steadily advancing; two,

The adjustment of the organizational structure of the division will occasionally enhance the synergy effect of the south country; three, increase the strength of talent introduction and training, and forge the talent team to adapt to the household business; four, strengthen the construction of the IT system and build the supply chain business to adapt to the household business; five, continue to promote foreign investment and industrial adjustment around the household strategy; six, support the company's strategic pformation by private placement; seven,

Business is testing new marketing areas to enhance brand premium.

In addition, Luo Lai life semi annual report also referred to the company's investment risk analysis, such as the risk of fund establishment, the uncertain risk of project yield, management risk and policy risk.