How To Pform The Garment Industry In The Internet + Era?

In recent years, with the "

With the continuous development of China's traditional industries, new changes have taken place.

It is said that "for the traditional clothing industry, if we do not embrace the Internet today, there may be no business to do tomorrow."

Today, let's go into "Internet +" and discover the tradition of Internet +.

Industry.

Status quo: lack of brand premium

How to pform the garment industry in the Internet + era? The current situation of China's apparel industry, garment export OEM, and lack of brand premium.

Judging from the manufacturing industry of garment industry, there are many kinds of standards in clothing industry, and most garment factories are export orders.

However, the economic weakness in Europe and the United States, coupled with the rise in external appreciation of RMB appreciation, has led to a decrease in exports. Although there are still three pieces of clothing sold in the world, one of them is made in China, but on the whole, the field of garment manufacturing has gradually shifted from Chinese manufacturing to more productive countries such as India and Indonesia.

In addition, most garment factories in China have not built their own clothes.

Therefore, the premium capability has been constantly reduced by foreign manufacturers.

Even so, it is still squeezed into small profits.

Most of the clothing products in China are homogenized, and innovation and design are seriously inadequate, leading to the sale of new products. The brand clothing enterprises have long relied on intermediate agents and channel links, resulting in the fact that garment enterprises can not establish docking with their consumers for the first time. They are docking with traditional agents, so they can not quickly and accurately understand and collect the feedback information of consumers for the first time of their products, and the industrial chain's flagellating effect is aggravated, and the bubble also follows.

Breakthrough: smart pformation and upgrading

We can see that the impact of the electricity supplier on the traditional manufacturing industry, especially the garment industry and its retail terminal channels, not only optimize the intermediate links of the industrial chain, but also change the consumption habits of the clothing industry, and promote the pformation and upgrading of the "Internet +" in the traditional garment industry.

Taiyuan Yingze district purple Heng clothing firm has launched its own enterprise website, and has become one of the earliest traditional clothing industries that are involved in the Internet.