Where Is The Future Of Department Stores Under Big Data?

The place where the iron hits, the shop flowing.

Closing a shop, or a sad exit, means breaking the arm to save oneself, or means shifting the center of gravity, or means mediation.

Whether it is a memorable lesson or retreat strategy, the era has changed, and the global retail reshuffle is on the stage.

China will close at least 2015 stores and 2016 will continue to do so.

stay

The strong commercial world, the department stores take all kinds of tricks, or fight to the end, or comprehensive strategic pformation, test the water business.

Take a look at the current department store market.

Belonging to a highly homogenized industry, from the commercial logic, the department store industry has strong anti cyclical ability, but the department store is still facing great problems and challenges.

Department stores in China

The coincidence rate is high and the commodities are the same. Many brands have almost every household and the styles to be chosen are basically the same. There is a lack of professional buyer management mode, which has lagged behind the market demand and can not grasp the dynamics of consumer demand in a timely manner, and can not meet the increasing consumer demand of consumers.

At present, most of the department store business operations are mainly based on joint operation, which is controlled by the brand managers stationed in department stores. The pricing of goods and even the receiving staff belong to the brand dealers. The department stores are only responsible for the provision of venues and services, and then charge a certain rate of deduction from the paction, which greatly accelerates the loss of profits in department stores.

Judging from the current situation, large and medium-sized shopping malls store thousands of stores on the same side, ignoring their own characteristics.

First of all, management mostly follows the traditional management mode of integration of sales and marketing, two level management and three level accounting, which not only has low management cost and low efficiency, but also has large loopholes.

Secondly, in terms of technology, most shopping malls are backward in distribution technology and information management technology. Few department stores have set up a complete POS system, and some POS systems in shopping malls only play the role of cash collection. Barcode technology and background data analysis system can not effectively control the storage and operation costs of commodities.

In the increasingly prominent crisis of survival in the whole industry, innovation and pformation and breakthroughs have naturally become the consensus of academia and industry.

As the head of group Xiang software group said, "the future market development is bound to focus on experience and create a platform strategy".

Then, which direction will the Department Store develop in the future?

With the vigorous development of the Internet in China, more and more department stores are beginning to pay attention to the construction of the Internet platform, such as the joint venture between Yintai business and Alibaba, which is used for developing and shopping centers in China, and at the same time satisfying consumers' online browsing, offline testing and online ordering of "package" purchases, locking consumers into a seamless sales closed loop.

In addition, the rapid development of the service industry has led the entire retail industry to enter the "Warring States era".

In such a competitive environment, to create an innovative market area, we need to apply modern management and management technology, that is, information management system.

Scientific management is carried out for businesses, customers and employees in the department store.

In recent years, affected by the decline of main business performance, more and more listed department stores have begun cross-border operation to find new profit growth points. Among them, participating in Consumer Finance Companies or designing small loan companies, making reasonable use of their own cash flow to make loans and financing benefits has become a new growth point.

For example, Yintai business + Wangfujing department store participated in the design of Consumer Finance Companies, and Jingdong mall put forward "Jingdong white" for consumers, and launched a 3 minute financing product, "Jing Bao Bei".

So, how to integrate resources and innovate the development mode has become the focus of the industry development. This is also providing the best opportunity for the traditional department store bill.

1, build an integrated platform for business integration

The proportion of electronic commerce in the retail of social consumer goods is rising. For the traditional retail "touch net", it has been waiting for no time to wait. The integration of physical stores with online retailing will bring about new changes in online retailing.

For this reason, group Xiang software group, which specializes in providing services for the industry, has also put forward a professional multi-user B2C mode and department store format solution, adopting multi-channel strategy to build online shopping mall, supporting the construction of business APP, membership card, unified payment flat platform, unified warehouse logistics, unified marketing promotion and unified after-sales operation and big data system, etc., to help department stores open up online and offline mall system, achieve the effect of 1+1>2, and enhance platform control.

2, establish management information platform.

In a multi liberalized competitive market, if we want to maintain the original market share, we must have a perfect customer service system and professional knowledge, and efficient operation management is also becoming more and more important. Therefore, in order to support the efficient operation of online platforms and enterprises, we should build management system and manage scientifically the business, customers and employees.

In addition, in order to help the department store to invest more effectively, the group also helps to set up an investment platform for better management of merchants.

3, expand financial value-added services

With the development of "Internet + finance", many listed companies of chain department stores begin to cross border business to find new profit growth points, and aim at financial business as an important force.

Among them, Qun group, a group of Qigang group, builds up a new fund operation mode for enterprises by utilizing the advanced Internet capital operation concept, revitalizing the capital flow of enterprises, providing one-stop financial services for consumers and platform businesses, and making reasonable use of the cash flow of the department stores to finance loans and benefit from it.