Big GUCCI "Low Profile" Launched Private Custom Service

According to statistics, in 2015, Chinese consumers almost occupied the whole world.

Half of the market.

But increasingly "stereotyped" products are less attractive to the more discerning middle class in China.

Therefore, many domestic and foreign luxury brands begin "

"Attracting more consumers.

Big name "low body"

"To tell you the truth, many new brands are not creative at all. I still prefer some classic styles, or DIY (do it yourself) my private custom."

Wang Lin, a consumer, told reporters that because of her family, she was a relatively early exposure to luxury brands, so she knew more about some famous international brands.

She said that some friends around her also had similar ideas, like big things, but they hated stereotyped rules. They did not like the feeling of "bumping into shirts" and "bumping bags" with others.

Perhaps both China and abroad, consumer groups like Wang Lin are increasing rapidly, and many international brands have begun to "lower their status", attracting consumers through private customized services.

Recently, GUCCI jumped out, announcing the launching of the "Do It Yourself" custom business, allowing customers to choose their favorite elements and materials, and DIY to produce exclusive items that will never hit people.

It is understood that at this stage, GUCCI is opening up the personalized wine service package. Customers can choose embroidery patterns, border patterns, bag materials and handle styles in GUCCI Garden.

The chain clause of Dionysus bag is made from crocodile skin, snake skin and suede. The bacon handle is provided with crocodile skin, python skin, ostrich skin and cowhide material.

The first letter of the imprint is also allowed to design itself, such as adding SWAROVSKI crystal or changing colors.

Fendi also claims to provide Peekaboo package customization service in Paris flagship store. The senior designer from Fendi Rome Studio provides customized services for customers' Peekaboo packages, and gives a series of selection of leather and hardware accessories.

In addition to bags, Jimmy Choo, Manolo Blahnik, Stuart Weitzma and other shoe brands have similar customization services in recent years. They usually customize different colors, patterns and gloss effects according to their different personality preferences, and engrave their own names or other commemorative figures on the sole.

Rise of domestic luxury goods

It is worth noting that, with the rapid rise of domestic brands, the custom of luxury goods is "customized".

In addition to clothing and bags, there can be more, such as mobile phones and other 3C (digital product abbreviation) products.

Not long ago, 8848 titanium mobile phones released the latest generation of M3 in Beijing.

As a product to open domestic luxury mobile phones, luxury materials usually only appear on expensive watches are widely used on M3.

Among them, the peak version uses 18K gold plated border and black litchi stripe calf skin, which is called "fighter" in mobile phones.

Along with the launch of the new product M3, the 8848 titanium mobile phone officially launched the first private custom service in China. Users can choose different materials, texture, color and so on according to their personal preferences, make personalized customization, so that each cell phone is a unique artwork, so that every cell phone has a story that is intriguing behind.

For example, in the leather materials, you can choose the first layer of calf, lizard skin, crocodile skin, etc. each material has 3 to 5 color choices, fully meet the aesthetic needs of different users; and the titanium gold frame and back decorations also have a variety of color choices, and support laser carving, showing personality labels.

In addition to personalized products, 8848 titanium mobile phones also set up user clubs.

To provide users with customized lifestyle services.

At the conference site, many 8848 titanium mobile phone agents told reporters that "private customization of mobile phones has gradually become a status symbol, favored by many middle-class elites.

When we are acting, we are not only looking at sales volume, but also regarded as one of the upgrading grades.

The skin wrapped body, the titanium gold frame, is decorated with 18K gold screws and buttons, mysterious and honourable. The private custom made by Wu Xiaobo is decorated with bright silver etched titanium frame, with light brown Holland calf skin, natural texture and soft touch, gentle and elegant style; hoorun's private custom style, wine red lizard skin body, the entire titanium frame is plated with 18 K gold and sparkled with dazzling light; the first person of China's oxygen free mountaineering is Song Yujiang's private custom made, using the light color titanium component and the blue pressed calf, and engraved on the day that it carries 8848 titanium mobile phone to Mount Everest. The conference site also showed four celebrities customized version: Wang Shi private custom, using the Australian Bay crocodile.