Olympic Clothing Was Rejected By Tucao Designers, Netizens: Unable To Look Straight Ahead!

The first appearance of "tomato scrambled eggs" was the Chinese delegation at the 08 Beijing Olympic Games.

At the press conference.

Red and yellow suit coat, with white round hat, so far, netizens Tucao, this is the "Village Tour" dress.

At that time, Ye Chaoying designed 8 sets of different colors for the Beijing Olympic Games.

The Chinese Olympic Committee finally decided to adopt the design plan of "tomato scrambled eggs".

In the first set of tomato scrambled eggs, there were numerous criticisms after the table was served, and some even called him "sinners of China", which made him feel very aggrieved.

A friend comforted him and said, "Lu Xun has been scolded by the whole nation."

Constantly being tuckled by the public, "tomato scrambled eggs" can not stand up.

Last March, ye Chao Ying received another design mission. This time he gave up 5 schemes of different colors and styles, but the official still chose tomato scrambled eggs.

Ordinary people are not willing to distinguish between these "tomato scrambled eggs", but according to Ye Chaoying, the three paragraph.

The main colors of red and yellow are very different. The red Olympic Games of the Rio Olympic Games are looming yellow. The red of the London Olympic Games is taken from the national flag. The Beijing Olympic Games use the red tower of the Tiananmen.

Rio Olympic dress accessories are also incorporated into Rio's local elements, such as tie scarves, which used Rio Olympic LOGO green and blue.

The cuffs have a five star pattern featuring Rio.

"Let the Chinese players feel like entering the national flag at the opening ceremony," Ye Chaoying told lone bear sports. He once discussed with psychologists that such color matching can subconsciously make athletes feel that they are champions, because champions like to wear the national flag around the field.

This is responsible for the image of national athletes.

Ye Chaoying was a mechanic. He entered the family clothing industry in Wenzhou at the age of 19.

For his professional questioning, ye Chao Ying used to be accustomed to it. When he received an exclusive interview with Xinhua, he once said to himself: "did Jobs learn to design? Heroes do not ask where they came from."

It's not just the ordinary spectators who fail to understand tomato scrambled eggs.

An Olympic champion who did not want to be named told lazy bear sports that he and his teammates thought the dress was "ugly," though the fabric was really comfortable.

Ye Chaoying disagrees with this. In his impression, the Olympic champion in the 2009 National Day parade Olympic champion is wearing "tomato scrambled eggs", so he thought "athletes still like it very much."

".

But Ye Chaoying also admitted that he did not have much contact with athletes in the design process, because they were too busy, but he hoped to have more opportunities to communicate with athletes and listen to their opinions later.

Ye Chaoying failed to reach the athletes, mostly because of the design and production process of the Olympic dress.

The early days of the Olympic Games were first opened in early August. The Chinese delegation was set up in late 7, and the production cycle left to the manufacturers was very short. In the early July,

The 2008 Beijing Olympic Games will be left to the manufacturers for about a week, the 2016 Olympic Games, 711 athletes and officials.

It must be completed in half a month.

According to Ye Chaoying, the Olympic Games

There is a strict production process, so it is only produced by a factory.

However, the local clothing industry in Wenzhou revealed to lazy bear sports that in fact, Heng Yuan Xiang joined another garment factory in Wenzhou.

First of all, compared with ordinary people, athletes have a special body shape. From slim gymnasts to vigorous weightlifters, clothing data must be measured accurately.

The 3 masters of the Jazz team began to go to all major training bases in the country from January of this year, and measured more than 1000 Olympic athletes.

However, the precise size of the Jazz did not produce perfectly fit products.

According to the Olympic champion, many Olympic athletes will change their masters after they get their gowns, otherwise they will not be able to wear them at all.

The daily clothing habits of athletes are also factors that Ye Chaoying must consider.

He had thought of making clothes more personal, fashionable, but he said,

A more important requirement is to let athletes wear no burden and feel hot and uncomfortable. After all, Rio weather is hot and the opening ceremony of the Olympic Games has lasted for a long time. In addition, the members of the delegation have a relatively large age span, and some female members can not accept short skirts and suspenders, and most of them are also accustomed to loose clothing, especially the northern athletes are more unsuited to the suit style suits.

"The clothing version has received a lot, and the skirt has been shortened a lot, but the overall style is slightly conservative," Ye Chaoying said.

One person

Employees say to lazy bear sports.

The effect is not good, first of all, the color. In fact, the flag color matching can also bring out very beautiful colors, but the color of the dress is too high, followed by the version.

The length is awkward, old-fashioned and short legs, men's suits are too big, short athletes fall into clothes, others are too short, many athletes' suits and sleeves even wear shirts, and the normal standard is shirt sleeves over 1 centimeters of Western-style sleeves.

It is unfair to question the "tomato scrambled egg" question on Zhejiang Jazz clothing Limited company because Heng Yuan Xiang is the sponsor of the Chinese sports delegation's Olympic dress.

This furniture has a 89 year old Shanghai clothing brand. It has provided Olympic dress for Chinese Olympic athletes for 3 consecutive years.

In addition to the opening and closing ceremonies of the Rio Olympic Games, this suit will also appear on the formal occasions of the founding of the Chinese sports delegation and the commendation conference after the Olympic Games.

In addition, it also participated in the dress sponsorship of the Asian Games.

In December 2005, Heng Yuan Xiang became a sponsor of the Beijing Olympic Games in 2008. This is also the sponsor of the first non sport textile and garment enterprise in the history of Olympic Games.

The Olympic sponsorship status is the third level sponsorship business after International Olympic Committee global partners and Olympic partners, enjoying the Olympic Games logo and many other rights and interests.

Because of the huge amount of sponsorship, Heng Yuan Xiang used his horse power to use his rights and interests.

In the most controversial "sheep, sheep and sheep" advertisement at that time, its corporate logo was always on the television screen with the Beijing Olympic Games LOGO.

In November 30, 2008, Heng Yuan Xiang became the first partner of the Chinese Olympic Committee of the London Olympic Games.

Besides,

It also sponsored many sports events such as CBA, WCBA, World Table Tennis Championships, Gymnastics World Cup, Beijing marathon and so on.

Heng Yuan Xiang's sports complex is strong, but he does Olympic Games.

It's not really a strong point.

As an old name set up in 1927, Heng Yuan Xiang's products cover four kinds of knitting wool, knitting, clothing, home textile and so on. The wool products such as sweaters, down clothes and down are the main products of this Shanghai brand, and the suits only account for a very small proportion of their products.

Its customer base is mainly middle-aged and elderly people, and its product design style also tends to be conservative.

Whether it's formal dress or fashion.

Heng Yuan Xiang can hardly represent China's craft level.

Perhaps for this reason, no

The design team, Heng Yuan Xiang, immediately handed over the task to the Jazz factory of its affiliate factory after taking the Olympic dress order, while the Jazz business was mainly OEM and did not have its own clothing brand. Its design and production level even in Wenzhou did not belong to the top.

It's better than the wedding bird, Zhuang Ji and French school for the brand of Wenzhou suit.

Look at the whole country.

There are also seven famous brands, such as Qipai, Jin Ba, seven wolves, Li Lang and Jiangnan Buyi.

Clothing brands chosen by Rio Olympic delegations

Sweden co operates with H&M, the United States is responsible for Polo Ralph Lauren, Canada's Canadian plus twins.

Design, France handed over to Lacoste, the United Kingdom by Stella McCartney knife, Australia chose Sportscraft, South Korea gave Beanpole, Italy continued to work with Giorgio Armani, and the fashion atmosphere is not very strong Cuba simply invited the French brand Christian Louboutin for its design.

It can be seen that most of the countries prefer local brands, but all of them are aimed at young people's brands and the main trend of fashion and leisure.

How the dress does not affect the Olympic athletes competing for gold and silver, but as the costumes in the opening and closing ceremonies, it not only embodies the athlete's personal image, but also shows a country.

The level of technology has no meaning, which is also an important link in setting up a national image.

The Olympic Games, the "tomato scrambled egg", the eternal Tucao

In the face of Tucao, ye Chao Ying has no longer felt wronged. "This curse is nothing, and I can be satisfied as a super volunteer to contribute to the national sports cause."

The "tomato scrambled eggs", which has been cynical by netizens, has become the key marketing direction of Heng Yuan Xiang.

A few days before the opening of the Beijing Olympic Games, ye Chao Ying registered a trademark of tomato scrambled eggs, which covers footwear and hosiery.

Later, he pferred the trademark to Heng Yuan Xiang.

Heng Yuan Xiang has made it clear that he hopes to make tomato scramble eggs an integral part of the brand, and will vigorously promote the concept of tomato scrambled eggs in Rio Olympic Games marketing campaign plan, while in Rio.

The day before the release, Heng Yuan Xiang also insisted on a "tomato egg" war.