The Pattern Of Complete Order Will Fade Away And The Garment Industry Will Enter The "Retaliatory" Shuffle Era.

What is the reshuffle of the garment industry?

The market structure of the industry has been broken, and the enterprises that used to occupy a huge market share lose their advantages, and the whole market will be redistributed.

Usually when there are technological innovations in the industry.

1, re establish their respective

Status.

2, the industry reshuffle is not only a reappearance of the industry, but the industry reshuffle is generally a new technology in a certain industry, or there are great changes in the whole channel management, or there are new things in the production and sales of the industry. This new change can have a huge impact on the whole industry, so that it should be ranked in the original industry, and a new industry leader has emerged. The original market hegemony may be affected or even withdraw from the market.

When new technology is strong enough, new industries can be created, and the corresponding industries will gradually disappear.

The past 10 years have undoubtedly been the most difficult 10 years in the clothing industry.

Until the end of last year, only a few sporadic enterprises in the entire garment industry were growing, and 90% of the enterprises were declining. The proportion of electricity suppliers in the clothing industry has exceeded 40%. Compared with other industries, the traditional clothing retailing industry has been severely beaten by the Internet.

As a result, many physical stores have begun to take the business route. However, due to the lack of relevant technology, a store often needs two sets of people, a tube entity, a network shop, with double manpower and material resources, and the result is overwhelmed.

If the shop is making money, it is also worth it. But is online business really good?

We all know that Ma Yun is very upset recently, and the news such as selling, brushing, lawsuit and so on has made him very melancholy. What is more important is that nowadays, 90% of Alibaba's electricity providers are not making money.

When 90% of the people in an ecosystem do not make money, it is time for everyone to escape. Such an ecosystem will not be the future of the clothing retailing industry.

First, do not want to die, let the thought first change.

What is the future like?

In the future, the traditional clothing retail stores will also remove 50% of the total, who will be the 50% who will disappear, and who will remain the 50% of the remaining brilliant, depending on who can help themselves.

Two, how to save oneself must first change several concepts.

In the future, enterprises that can survive and do well must have four Ironman: hardware, software, Internet and content.

These four items should be integrated and complement each other.

The future clothing retailing industry does not mean that all physical shops will disappear, and the physical shops will exist. However, its existence is no longer independent of online shops, but is a OTO integrated with each other. The entity store is an entry to the diversion, a deep service access point, a window to give consumers more experience and cognition, and an important part to guide consumers to increase consumption frequency online.

In the future retail stores, the KPI index of a shop assistant is no longer a sales volume, but a strong relationship between you and consumers. Whether consumers trust you or whether you have more orders on line under your guidance and service is the key. Future business must be a new business mode that focuses on consumers and tries to gather consumers.

The future retail mode must be point to point, people to people, to centralization and intermediation mode, is a flat, multi-dimensional to three-dimensional or even two-dimensional model.

That is to say, it is no longer the same as in the past, there are layers of distributors, there are first-class agents, manufacturers are directly sellers, and directly establish strong relations with consumers.

Three, those enterprises have already killed many lives.

In 2015, a new type of Internet Co came to us, many houses, love the house, and the drop of a taxi. Their common point is to go to intermediation. They are subverting the original information asymmetry and multi-level problems in every industry, and adopt the direct P2P mode.

And the clothing industry is also like this. To level and channel flat will help many garment enterprises to participate in revolution and turn over to be masters.

In fact, this time is a cold winter for the clothing retailing industry.

Because in the past ten years of Ma Yun startups Alibaba, China's Internet business foundation has been rebuilt for more than a decade, everything is zero start, payment is good, online shops are good, systems are good, today, these have been completed, so we see many young students, understand some Internet technology, 35 people constitute a team can start a business directly, and in less than a few years can be done before other ten years to do things, this is the opportunity that this era gives everyone the opportunity to revolution, see who can grasp.

Four. What is the store after the revolution?

What exactly is the future store and how to pform it in order to seize the opportunity to divide the cake into this billion level market?

To put it simply, in this future store, all goods have their own two-dimensional code. They can learn all kinds of detailed information of goods. They have various experience and display, can be purchased directly, or can be bought online. All information and consumer information on line and offline can be synchronously shared through a set of IT technologies, all of which have been mobile Internet.

Everyone here is very interested in this new entity store mode, but soon there are some enterprises asking questions. The clothes they are producing now are mainly faced with the masses of consumers, not very high-end boutiques. Will such future stores be less suitable for themselves?

In fact, there should be three models for future shops, one is in the office building, one is in the community, and the other is in the suburbs.

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Five, the future mode of shops in the suburbs

In the face of the mass consumer group, the future store in the suburbs may be suitable for him.

Renting a cheap warehouse in a remote suburb can be very large, and turn it into a future store for clothing retailing. All the clothes in the shop can be tried on, and all the clothes are cheaper than the shop.

At the same time, all the shop assistants are professionals in fashion design. When the shoppers shop here, the shop assistants are their close fitting fashion designers, collocks and purchasing teachers. Each consumer can make a 5-10 minute demand survey, and then the designers bring them a professional solution to buy clothing solutions for them. Finally, they can try them on in the store. After choosing the right clothes, all kinds of online and offline ways can be paid, and then the clothes can be delivered to the home in a few days.

In the future, the factory is a retail store. As long as the agents at all levels have been removed and the profits are returned to consumers and given them better experience and service, consumers will also be willing to spend some time in shopping in remote places.

For enterprises, they not only save costs, but also directly understand the needs, preferences and information of consumers, establish a deep and strong relationship, achieve high-frequency consumption habits, and give the whole industry another revolution.

Six, future store community mode

What kind of drainage will the future store of the community model rely on?

The core of the community's future store is service and trust.

For example, there is a community store in a residential area. There will be various kinds of consumers in the neighborhood. There may be knowledge women, housewives, and so on. Everyone needs are different. What the community store has to do is to understand the needs of different consumers and make a tailor made for them. The customization here is not to make clothes, but to play a role as a buyer for them, starting from their needs, selecting products for them, making them small and refined, and saving the cost of their selection.

The salesperson can send different reminder messages to different people, which clothes may be suitable for you, has been selected for you, online consumers can browse and place orders directly, of course, you can make an appointment to go to the physical store to try them on.

When consumers fully trust the store clerk and establish a good relationship, he can give the shop assistant more options, such as other members of the family's clothing, can gradually extend to the needs of other articles in the home.

The shop that sells women's clothing before is selling women's clothing. Today, as long as the consumer needs, the shop selling women's clothing can also sell men's clothing and children's clothing, while children's shop can also sell toys to sell milk powder.

The entity store is an entrance to experience and display, no longer restricted by commodity category, and a diversified sales mode is feasible and predictable.

The consumption demand of a family is very large. When today's merchandise is so varied, everything takes time to choose and torment people. If there is a trustworthy buyer, and the price of goods is pparent and affordable, it is believed that consumers will give him the option.

In the future, to measure the success of a retailer depends on his ability to aggregate users and get users to win the world.

When designing a company's value chain, the first layer to consider is always users.

The era of never dealing with customers, selling clothes or selling to them is over. Changing ideas and embracing the Internet and mobile Internet in a positive and correct posture is the inevitable outlet for clothing retailers to avoid revolution and pass through the cold winter.

In the process of shuffling of garment industry, how to stand out with absolute superiority?

When it comes to women's clothing industry, most people will think of all kinds of women's clothing brands to provide personalized products for the market. In these women's clothing brands, they can have innovative thinking, lead the trend, the group's strength, and the good core of corporate culture, have undoubtedly become the industry leaders, leading the trend of women's clothing, and grasp the pulse of the women's clothing market.

1, multi link height requirements, establish a solid product advantage.

From the center of dress design to the tailoring of women's clothing, from fabric detection to women's sewing, the birth of a woman's dress not only needs careful design, sample presentation, tailoring and sewing, but also through details such as fabric testing, ironing, quality inspection and so on, so as to ensure the factory's women's clothing brand.

The strict requirements for quality and the requirement for every detail of the product are required to ensure the quality of the product and to give prominence to the advantage in the fierce market competition.

However, at present, many women's clothing brands in China still use the traditional way of subcontracting to separate the design, production, packaging, pportation and sales of products.

Although the production efficiency of women's clothing will be high in this way, once the problem occurs in a certain link, the next work will inevitably be affected, and the quality of the product can not be guaranteed by high quality.

In addition, there is no clear quality inspection procedures, and too vague product quality testing concept, so that women's clothing products produced in this way can not have better quality.

2, the terminal sales mode is replicated to achieve fast profit.

From product manufacturing to product sales, a mature business model is adopted to effectively replicate successful business practices, so that more franchisees can achieve communication and trust through brands and consumers.

It is not hard to see that in today's fast development of women's wear industry, some conservative women's clothing brands are facing more choices. Once they choose mistakes, they will have irreparable consequences.

The brand should give full play to its own advantages, integrate resources in all links, and create more opportunities for development based on fully understanding the market demand and following the principles of market development.

The garment industry overdraft in advance too much "physical strength", will soon bid farewell to the money trap mode!

There were too many hidden rules hidden behind the pattern of those orders, and the costumes had awakened and had begun to become rational. That was because too many people were injured in the order mode and were deeply in debt.

Look at the picture that the order will bring to us.

Brand dealers pfer the risk of inventory to those channel merchants and retailers for the sake of the so-called risk pfer. The design team of the so-called brand names, after two years' advance, will guess the popular elements and fashionable colors after six months, but will pfer the risk to the retailers. Finally, they will be grafted on the retailers. They do not know how many retailers have been filled with passion, but they have been left in the clothing industry, but they are losing all of them. They do not know how many channels, the provincial agents, the city agents, and the order indicators for those brands.

Whose fault is it?

Let the order pfer game like this?

Whose fault is it?

So the brand of the ordering club is so popular but so harmful?

Brand owners ignore the core of the product for market share.

Those so-called professional managers set up shop in order to open shop.

In recent years, the so-called so-called professional managers who are too hypocritical and lack professional competence have been fooling around with the so-called brand executives. They put the market share and the rate of opening shop in the first place, put the so-called shop support in the first place, but lost the core product core, so there are more stores and the so-called market share is more.

But the sales performance of terminal stores has dropped dramatically. Don't forget what the final result will be when the product loses market competitiveness.

So the so-called clothing brands of one household, one after another, fell off one after another and went bankrupt. That's why so many brands failed to survive in the past two years.

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Those so-called professional managers, let's see where they are coming from.

Some have been just a small company's expansion business, but running to another enterprise can flicker to bring the so-called brand: three years to walk seven years;

Some of them have just been a department manager of another so-called brand, but they have changed to another so-called new brand small business. They have become the top management level of the director. What happens then? What's happening is the plan to open shop and annual profit, just like a celestial being. Business owners always see that making money is so easy and unscrupulous to set up shop blindly.

And the so-called ordinary management personnel of large companies have resigned and ran out to deceive and pretend to be professional managers. It is like a certain woman who has changed into a fast fashion Womens circle.

What was the result?

Less than a month later, the fast fashion women's company in Shanghai was unable to stay.

Why?

Because he plays the role of department management in large sports and leisure enterprises, at best, like the monitor on the production line, it only completes the role of the instructions issued by superiors step by step, and only does the work of execution.

If he has to run out to be a professional manager or an operation consultant, he will have nothing to take out, so even if he can flicker for a while, he can not get the real material, and the result is sooner or later. It is the reason why he can only leave in a hurry. But after he left, he ran to another brand of fast fashion fashion brand and continued to fickle. Then he soon went on to the next business. There were too many such professional managers who had no professional ethics and no real material.

Here, I would also like to say to those so-called professional managers who have no real material, that you are tired of running a few clothing companies a year, but really admire your skills in soy sauce. Unfortunately, no real material can be fooled wherever they go, and it will not last long.

The era of professional managers fooling people is over. Companies are playing partner mode. I suggest you practice the material.

When many so-called brands find that the so-called professional managers are digging their own graves for enterprises, after these so-called brands have suffered from bad effects, these so-called brands are beginning to wake up and start to reason. So since 2014, those so-called professional managers have been gradually abandoned, because they have torn the flickering veils, and have seen that the down-to-earth is the benign road for the brand enterprises.

So the Chinese professional manager mode is dead, but the clothing industry, which is maliciously operated by these professional managers, has launched a retaliatory shuffle way. In fact, the overdraft of the Chinese garment industry has too much physical strength ahead of time. The industry shuffle is inevitable sooner or later. These so-called professional managers only make the day even faster.

The mode of full order will disappear, and the mode of enterprise partners will be fry!

It is said that Chinese costumes are beginning to wake up. Chinese retailers are beginning to understand that the brand names of those orders will be pferred to me by laughing and laughing. Can I still play a fool?

So, the order of the total order mode, the order volume of the order will begin to decline year by year, and it is going down a lot, because the order form is like guessing the game of stone scissors cloth, and the winner is always the brand dealer, and the loser must be the agent and the franchisee, because as long as someone orders the brand business, it will make money, and the person who orders it?

Therefore, there will be less than two years after the establishment of a new brand business, 2014 Summer clothing orders reached 24 million, while 2015 summer orders quantity is less than 15 million.

What is the reason for the slide? Because the product is too bad, the retailer can not sell it, the stock is too much, and it is afraid of inventory pressure.

Do you think branding support for your decoration is really giving away your props?

Think too much, think about why the fabric of the goods is getting worse and worse, the work of the goods is getting worse and worse, but the supply price is getting higher and higher.

Why?

Because wool comes out on sheep, these so-called support are all earned from reducing the cost of goods.

The era of retaliatory reshuffle in garment industry has been opened.

In 2015, the real retaliatory brand failure and the closing shop tide began to come.

Because the number of customers who place orders will be less and less.

Because I understand that the order mode is more and more people who play games.

Because the brand of clothing industry is blind.

More and more people are injured and left the clothing industry.

Because these years, the clothing brands blindly opened shop to make money.

More and more people are losing their confidence.

So the costumes began to wake up.

However, the clothing brand enterprises with complete order will gradually die.

And those garment companies that dare to adjust and dare to pform.

But it will usher in a new round of explosive growth.

Because there are more business opportunities in the crisis.

The garment industry has gone back to its true roots and has returned to the core of the product, but it is also changing along with the evolution of the market environment.

From the initial selling mode to the service oriented experience mode, the shopping guide also pformed from a single seller to a customer styling and collocation division, and turned into a consultant salesperson. The retail store also pformed from the original pure clothing store to the experiential club store. From the initial turn of goods to the visual experience and feeling service experience of the merchandise display collocation, our selling mode is changing, our retail management system must be adjusted, and the future retail store management system must be service.

Future!

If you do not, the consequences will be eliminated.

!

More garment enterprises are seeking pformation and pformation. What will be the hot spots in the future?

It will be a new model for brands and retailers to become intermediaries.

It will be a brand and retailers risk and profit binding mode.

So many brands have been trying to zero inventory, franchise franchise mode, are trying to pform, because foresee everything is happening, but all of which rely on powerful software commodity analysis system, powerful supply chain system and cloud logistics stores, commodity circulation system, and efficient implementation of the operation team!

So what will be the pattern of shuffling in 2016?

The big brands with strong strength will gradually adjust the enterprise promotion mode, and introduce the new brand retailers and retailers risk binding mode.

The brand with foresight is similar to the enterprise that has already changed in demand and has basically adjusted in the early years, and the new hot spot group brand (buyer's brand) continues to rise suddenly, relying on the quick turn over and the small dish to catch up with the single ability, as well as the hot spot of the single store performance, continues to expand the market share.