Anta Will Join The US High-Tech Materials Company To Promote "Anti Odor Shoes".

The use of high-tech materials and technology is

One of the most common ways for manufacturers to improve their market competitiveness and win customers' favor.

Recently, China's largest sporting goods manufacturer.

Sporting Goods Co., Ltd. (02020.HK, hereinafter referred to as Anta) announced the establishment of a strategic alliance with Noble Biomaterials, an American high-tech material company, to produce anti odor sneakers.

Noble Biomaterials will provide Anta with new fiber materials using XT2 odor management technology. This new fabric that will eliminate odor will be applied to Anta, Fila, Desanto (Descente) and Anta children.

Fitness, sports and leisure products.

By the fall of this year, those products that use XT2 will start selling at 7500 stores in Anta.

XT2 is the registered brand of Noble Biomaterials. It uses silver to eliminate peculiar smell and inhibits the growth of bacteria and fungi in fabrics.

At the same time, as a yarn, XT2 fiber is also easy to color, not easy to fade, wear resistance, environmental protection performance, so it is widely used in the textile industry.

Noble Biomaterials headquarters and production base in Scranton, Pennsylvania, mainly produces high-tech materials for clothing, healthcare, industry and wearable technology.

Its brands include X-Static, XT2 and Circuitex, which are used by hundreds of authorized manufacturers to eliminate odor, prevent infection, biological monitoring and conductive protection.

After the first breakthrough of 10 billion yuan in sales in 2015, Anta sports, which is headquartered in Fujian Province, is the leader of the domestic sporting goods brand.

In the first quarter of 2017, at the end of the first quarter of 2017, the volume of orders was increased by the number of units per year.