Amancio Ortega, Founder Of Zara, Surpasses Bill Gates'S Richest Man In The World.

We all know that the world's richest man Bill Gate, but the teacher today to tell you the following legend, Bill Gate and the same character! Spain's Oman Theo - Ortega!

The name is not so popular as Gates, but in recent years, he has been quietly climbing the world's richest list. His Zara company has continued to perform well and is expanding.

Ortega is the founder of Indetix, a Spanish clothing company.

Inditex is currently the world's largest apparel retailing group, with its famous brands such as Zara, Massimo Dutti and Pull&Bear.

Last October 23rd, according to Forbes's latest list of the world's richest men, Oman, Theo and Ortega, the top second group of Inditex owners for the first time, surpassed Bill Gates to become the richest man in the new world.

Because the net assets of Spanish retail giant Amancio Ortega rose last year due to the surge in Inditex shares of its holding company. According to Forbes, Bill Gate first became the richest man in the world for the first time in the morning.

But it was not long before Gates regained his throne.

As the stock price fluctuates, the two Billionaires will continue to compete in the coming days.

The real time tracking tool of Forbes magazine shows that the net wealth of the founder of the European clothing retailer Zara has reached $79 billion 800 million, surpassing Gates.

In fact, most successful entrepreneurs in Spain are backed up by solid families. Large family businesses are everywhere in this country.

But Ortega is obviously a special case.

He has neither design talent nor "rich two generation". He was once described by the media as "a poor boy from a small fishing village".

In the 1936 year of the year, Ortega was born in Leon, near Galicia.

At the age of eight, Ortega's family moved to La Coruna for his father's work.

Ortega, 13, dropped out of school, and he went to a clothing store as an apprentice.

This is a high-end tailoring shop specializing in making shirts for the rich.

Ortega's job is boring: run errands in town every day and deliver the new shirts to the guest's home.

Later, he began to work as an assistant for the tailor and gradually came into contact with the core area of costume design.

In the process of working, he discovered the "hidden rules" in the fashion industry: a garment from design to production, and then to store shelves, this process contains huge profits.

He dreamed of earning money one day.

So he began to focus on how to skip middlemen and sell products directly to consumers.

At that time, in a bar called "Sarri n" in the city, people often saw a young clothing delivery clerk holding a friend to talk about entrepreneurship.

In the early 60 years of the last century, the boss asked him to sell a beautiful and elegant lady's cotton pajamas.

He noticed that this kind of Nightgown is very popular among female consumers, but the price is too expensive for most consumers. Only a few wealthy customers come to ask for it.

So he began to cut and sew on the rough cardboard model with cheap cloth produced in Barcelona, and made a similar Nightgown style, but the price was reduced by half.

In 1963, he founded the ConfeccionesGoa clothing factory, specializing in producing cheap and cheap nightgowns and selling them to local stores.

He was 27 years old this year.

In the ten years, ConfeccionesGoa expanded from three small family workshops to 500 large garment factories, and also had its own design team.

What Ortega lacks at this time is just a retail channel.

The oil crisis in the 70s of last century swept the European business.

In 1975, a German company temporarily cancelled a large order.

Ortega, who is on the verge of bankruptcy, decided to save himself, and temporarily established the ZARA brand.

This year, he opened the world's first ZARA store in the most prosperous business district of La Coruna.

He chose the store on the opposite side of the most famous store on central street.

ZARA soon became popular with young European consumers for its fashionable designs and approachable prices.

At that time, two British department stores and Cortefiel department stores controlled the middle part of Spain.

But they don't have the sense of fashion that young people need.

Unlike the fashion press's promotion of brand promotion in fashion industry, ZARA always looks at the purchasing tendency of consumers first, and then releases the fashion products that meet their needs with the sudden thunder.

In the process of thinking and figured out until the finished product, ZARA undoubtedly walked ahead.

A spokesman for the Inditex group said that the secret of ZARA's success is to "keep pace with customers' needs in the shortest possible time".

ZARA hired more than 260 civilian designers often shuttle around the world in various fashion conferences to find inspiration, enter various fashion venues, collect trend information, pick the most popular styles, and then change the design to quickly pform the new ZARA products into production and sale.

Each product of ZARA will last five weeks from design to rack. The refurbishment time of the module will be shorter. It will take only two weeks, which is far ahead of most of the industry's 8 months or even more than a year.

ZARA launched a total of 11000 ready-made garments in one year, and in the same time, Europe's clothing retail giant H&M and American leisure chain GAP GAP have only launched less than 4000.

At the same time, he also led ZARA step by step onto the international stage.

In 1988, ZARA opened its first foreign branch in Oporto, Portugal, and opened its store in New York in 1989.

In 1990, ZARA even attacked Paris, the global fashion capital.

Ortega replicated the success of ZARA in the other five brands.

In 2001, Inditex group was listed and its share price soared. Ortega became Spain's richest man.

The brand that he created all over the world's streets and alleys, he is famous but he is hidden in the market.

At the time of retirement, Ortega's career also reached its peak.

As of 2011, ZARA has opened nearly 5000 stores in more than 70 countries and regions around the world, with a turnover of 137.9 billion last year and a net profit of 1 billion 900 million euros.

When

When he became Spain's largest clothing retailer, he once returned to his hometown to open a store.

"It's a very small village with only four families."

At that time, the little boy who could not reach the counter had become an old man. "No one can hurt me. The past is gone. I never hate anyone."

Oman, Theo, Ortega's story tells us the secret of success. Do you know?