Armani Children's Clothing Has Been Repeatedly Tested For Quality Checks.

recently Armani Children's wear Due to the pH value and formaldehyde content exceeding the standard, it has been exposed and announced the recall. It has aroused widespread concern in the industry. However, reporter survey found that this is not Armani. brand The quality of the first exposure of clothing. Why do thousands of Yuan clothes often go on the quality blacklist, and repeatedly banned?

　　 Shops in Beijing have not received notice of recall

Yesterday, the official website of AQSIQ released a news about Giorgio Armani (Shanghai) Trading Co., Ltd. recalling part of the imported Armani Junior brand children's clothing. It is reported that the recall of children's clothing mainly does not meet the national standard "national textile products basic safety technical specification" (GB 18401-2010) stipulated in the pH value and formaldehyde content limit requirements.

It was learned that the production date of the recall was 6-9 months in 2015, including 48 children's clothing in the mainland. The reporter then called SKP, Yansha and Armani store phone, sales staff attitude avoidance, and said that did not receive the company's notice about the recall clothing. While the reporter further verified whether the store had sold the recall product, the clerk refused to interview on the grounds of inconvenient response.

For the recall, Giorgio Armani (Shanghai) commerce and Trade Co., Ltd. announced that it will release a recall plan on its official website in the near future, and will also provide consumers with free refund service. The reporter interviewed Armani's Shanghai media office on this email, and the company did not respond to it until the press release.

It is worth mentioning that Giorgio Armani (Shanghai) commerce and Trade Co., Ltd. has announced that it will announce the recall plan and return policy on the official website, and it has not appeared on the brand's official website for the first time.

In this regard, Zhou Ting, President of the Institute of wealth quality, said that luxury consumption has entered the era of products. Unlike consumers who valued brands in previous years, consumers are more concerned about the products themselves, and the quality is very important. Armani as a luxury brand, quality problems are very direct for brand damage. If it can not be handled properly in time, it will be a fatal blow to the brand.

Products repeatedly hit the blacklist

Armani children's clothing quality problems, Armani's brand quality has attracted much attention. According to a press survey, Armani's unqualified product is a frequent blacklist official in various local law enforcement departments. And at the "3. 15" party in 2015, Armani also showed its face because of quality problems.

Unlike the recall of children's clothing, after the "3. 15" exposure, Armani has a strong attitude and has publicly expressed to the media the three no strategy of "no recall, no shelf, no commitment". It is reported that in 2014, the 23818 batch of imported garments was sampled by the national inspection and quarantine institution, totaling 1 million 180 thousand pieces. Unqualified brands include American apparel, DOLCE&GABBANA, CAVALLI, ZARA, H&M and so on. The reasons for failure are pH value, color fastness, formaldehyde and azo.

Not only that, the Shanghai industrial and commercial administration announced in the two quarter of 2014, the fast fashion clothing quality sampling results showed that in the 65 batches of substandard products, a Armani dress, wet resistance rubbing color fastness is not up to standard, again exposed.

In this regard, industry experts said that the punishment is weak, the illegal cost is too low, causing enterprises to ignore the direct cause of disqualified products.

Zhou Ting believes that in addition to the disregard of attitude, repeated quality blacklist also explains to some extent the great problems of Armani's internal management. As an international luxury group, it can not make corresponding adjustments in time, and it also makes the industry in an uproar.

　 High price and bad quality become brand stubborn disease.

The reporter learned from Armani China's official website that Armani's children's clothing Armani Junior sold very well, taking a red children's dress as an example, the price is 1300 yuan, and the price after discount is still up to 780 yuan. This is just the lower price product of Armani children's clothing. The highest selling price of its products on the official website is up to 2500 yuan. Armani's official website shows that the average price of children's clothing is about 1000-2500 yuan.

However, compared with other fashion brands, the price of children's clothing is relatively close to the people. For example, the children's clothing sold by the fast fashion brand H&M and ZARA's children's clothing department is less than 1000 yuan, the same as children's dresses, the price of the single piece is only 299 yuan.

This consumer Miss Ma said that the purchase of large clothing is that its quality is guaranteed, especially children's clothing, but also the safety. Such expensive clothing also has such a serious quality problem. In the future, when buying, it really can not simply identify big cards.

Zhou Ting believes that consumers are very concerned about the quality of products, which is an important part of the consumption experience. Luxury goods, as expensive consumer goods, should first have implied warranties in product quality. The poor quality of products will leave the high-end consumers rapidly leaving the brand, seriously affecting the brand image and brand value.