Liu Xuan, Gymnastics Queen, Once Again Crossed The Border To Create The Brand Balance Of Women'S Movement.

On August 12th, it was learned that Olympic champion Liu Xuan announced today that her own woman was founded.

"Balanpie balance faction" formally launched, the first batch of brands

For the Yoga series, in the future, the brand will launch more types of sportswear such as running, fitness, swimming and so on.

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It is reported that Liu Xuan was the leader of the Chinese women's gymnastics team. After retiring in 2001, Liu Xuan began to switch to entertainment circles. From singer, host, actor to the owner of personal studio, Liu Xuan entered into the entertainment circle with "no intention" and let her find another "balance beam" in life.

However, as an artiste's advertising endorsement and film entertainment did not meet the definition of "gymnastic Queen" Xuan Mei's development of life, her commercial ambition promoted her to create the "Balanpie balance" brand of the female sports brand.

Liu Xuan said that the name of the balance came from an attitude, including the balance of family and career in life, hoping to bring about a comfortable experience for women.

It is understood that two years ago, Liu Xuan began to set up sports in the electronic business platform.

The buyer's shop, with the judge of the professionalism and comfort of the sportsmen, provides consumers with high quality sportswear and protective clothing from all over the place.

After two years of dress operation, Liu Xuan found that domestic women's sports population is becoming larger and larger, and their demand for sportswear is also increasing. However, the price of foreign sports brands is relatively high, and the design version is mostly based on European and American standards, while domestic brands are low in appearance, but low in appearance.

So, she plans to design the sportswear that is most suitable for Asian women according to the somatotype and market demand of Asian women. It is the birth of the "Balanpie balance school" that best understands women's sports brand.

It is reported that the balance group takes the "happy self, light posture" as the brand proposition, and the first yoga sports clothing series is suitable for running exercise, fashion leisure, dance yoga, outdoor fitness and other use scenarios.

Liu Xuan said that the reason why yoga clothes were chosen first is that yoga is a popular female sport, and the sport with strong stretches also requires higher clothing.

It is understood that the balance is designed by the original designer for Asian women's body shape, skin color characteristics and color preferences, integrating international fashion elements and Asian aesthetic characteristics.

At the same time, the balance adopts professional sports technology fabrics, and will achieve breakthroughs in comfort.

It is worth noting that Liu Xuan will take part in the design, photo presentation and other details of publicity.

Responsible person said, "Balanpie balance" will be based on the experience of the buyer's shop, and will upgrade the e-commerce business. Its flagship store will be located in Tmall, Taobao, Jingdong and other major e-commerce platforms. While online, the balance will choose distributors, gyms, yoga centers and other professional channels for sale.

It is understood that the first batch of Yoga costumes will be sold on Tmall and Taobao on August 12th, and Jingdong will be launched at the end of August.

In addition to multi-channel sales, Liu Xuan will also play the IP advantage of his Olympic champion, and launch Internet fitness programs to provide sports guidance, create sports IP, reach more users, and spread the brand of balance.