Wang Zhuqian, Deputy Secretary Of The Red Bean Group: Pformation Period, So As To Save Traditional Enterprises.

How to break through

For pformation and upgrading, Wang Zhuqian replied with the word "three self six".

In August 11th, the "Wuxi North Branch black horse competition finals" jointly sponsored by the North Ke construction group and the pioneering black horse was launched in Wuxi, Jiangsu.

Wang Zhuqian, deputy secretary of the Party committee, made the theme: how to promote "three self six pformation" to accelerate the pformation and upgrading.

It is reported that the North Ke Construction Group signed a strategic cooperation with the black horse group on the same day.

As a traditional enterprise, the red bean group is in the era of the real economy, and how to break through the pformation and upgrading of the Internet, Wang Zhuqian answered with the word "three self six".

What is "three self"? Independent innovation and autonomy

And independent capital.

Now many traditional enterprises are overcapacity, oversupply, in the stage of little profit.

How can they make profits and monopolize their respective fields? Only in the perspective of innovation.

Many industries in China, such as our clothing and electronic products, are all in the "first place" state. Our volume is the first. When we go abroad, all of them are "Made In China". But how many of them are our brands? Apple phone processing Jiangsu first in Jiangsu and Vietnam first in Vietnam, that is to say, the leading power of industry is brand leading rather than brand leading industries, so it is very important to make independent brands.

As an independent brand, ormosia will carry out a series of activities in the innovative way during the festival, and highlight its brand by injecting new vitality.

The concept of independent capital is created by ourselves. For enterprises, we are independent capital.

Now the core of the economy is finance. The European mode is indirect financing based on debt. The US mode is financing based on listing.

So what kind of model do we have to go? In fact, many traditional industries have made articles on investment, capital and finance. For example, old brands like YOUNGOR, you may see that there are not many stores in the market, but it can not be said that he is not good. In fact, he has gone through capital and financial operation very well.

"Six" refers to intellectualization, service, greening, high-end, internationalization and securitisation.

How a traditional enterprise is intellectualized, we pform from design products, supply chain, marketing, management and stores to the Internet, and use the Internet to think.

For example, we should use telecommunications to guide the pformation and upgrading of textile and clothing, grasp green manufacturing, and build resources intensive and environment-friendly enterprises.

Service-oriented, the manufacturing industry's service is not like before, invested a lot of manpower and material resources, but through the production and operation of image pformation.

On the one hand, we make brand chain, build online and offline red bean shopping mall, and build communities of various sectors, such as red bean men's clothing, red bean home, red bean home, etc. on the other hand, we have a double combination with Alibaba and Jingdong.

High-end, grasp the high-end value chain, and optimize the design and brand building.

In addition, focus on professional aspects, such as intelligent wearable.

Internationalization, early accumulation, and later heavier.

At present, red beans have approached the high-end clothing brands in Europe and the United States.

Securitisation, all in one hand, listing and listing.