J.W.Anderson Launches Men'S Wear Series Through Grindr
The first dress series launched by Comrade Grindr
At the beginning of this year, J.W.Anderson announced its 2016 autumn and winter series. Men's wear It will be broadcast live through Grindr's gay friend app, and the link between them is PR Consulting, a common PR service provider. Earlier, we reported the client manager who was looking for a way to understand the lifestyle of LGBTQ people. Now, one of its customers, Grindr, has officially launched its first clothing series. As Landis Smithers, the creative director of the app, has been broadcasting J.W.Anderson rookie earlier, she said: "there are a large number of male comrades, including me, who are naturally interested in fashion." But compared with fashion, exercise and fitness are another great hobby of gay men.
The first dress series launched by Comrade Grindr
The "The Varsity Collection" series, as its name implies, is naturally full of motion genes, and it also tends to favor the gay men who love physical fitness from color matching, style and tailoring. The series is Grindr and from New York. Design The product of Print All Over Me (PAOM) was launched by the studio in May. The latter just launched a series of clothing with male uniform theme as the theme of the Tom of Finland arts foundation. Besides, the sportswear of men and women occupies a large proportion in the products launched by PAOM.
At the time of the 2016 Rio Olympic Games, the first dress selection of Grindr will be released at this time, and its future earnings will be donated to the LGBTQ human rights organization named Athlete Ally, which is committed to improving discrimination and unfair treatment of homosexual and transgender athletes.
"We hope that in the future we can integrate our users and public welfare organizations to enjoy them. product At the same time, it can also help the world in an invisible way. This dress series is sexy and interesting, but it is ultimately a way to show concern to the relevant groups, "Landis Smithers explained.
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