Growth In China'S Retail Market Has Slowed, And Clothing And Footwear Grew By 9.4% Over The Same Period Last Year.

On Friday, the National Bureau of statistics released the retail sales figures for consumer goods in July 2016. In July 2016, the total retail sales of consumer goods in China totaled 26827 billion yuan, up 10.2% from the nominal growth rate (9.8% below the price factor), while nominal growth was the exception.

Among them, the retail sales of consumer goods above the quota reached 11806 billion yuan, an increase of 7.3%.

In 2016 1-7, retail sales of consumer goods totaled 182966 billion yuan, an increase of 10.3% over the same period last year.

Among them, the retail sales of consumer goods above the quota reached 82921 billion yuan, an increase of 7.5%.

In July 2016,

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Sales growth increased by 9.4% to 101 billion 600 million yuan over the same period last year, and overall sales increased 7.3% in the 1-7 months, totaling 784 billion 100 million yuan. The growth rate of the cosmetic market in July was 9% to 16 billion 100 million yuan, and the total growth rate in 8.9% months was 8.9% to 123 billion 500 million yuan. The sales of gold and silver jewelry resumed downtrend in July, but dropped to 1.1% yuan in July, but failed to prevent the overall decline in the first half of the year.

Although the growth rate of China's overall retail market slowed down in the 1-7 month, the fast selling category recovered somewhat. Tang Xiaotang, founder of NoAgency, said that the consumption of these fashion categories occurred more frequently in China due to the change of season and the depreciation of the renminbi.

Prior to this, the ShiseidoCo.Ltd. (4911.T) Shiseido strain released results showed that the group's sales in China recorded strong recovery in the first half of the year, and China's business grew by 15.5%, and sales rose by 14.9% to 61 billion 525 million yen based on the actual exchange rate.

In 1-7 months of 2016, the national online retail sales volume was 26268 billion yuan, up 27.5% over the same period last year.

Among them, the online retail sales of physical commodities increased by 21239 yuan, an increase of 26.1%, accounting for 11.6% of the total retail sales of social consumer goods, and the consumption, wear and use of commodities increased by 30.8%, 17.3% and 29.4% respectively in online retail sales of physical commodities.

Over the past two days, China's largest two largest business platform AlibabaGroupHoldingLtd. (NYSE:BABA) Alibaba and JD.COMInc. (NASDAQ:JD) Jingdong issued financial reports have confirmed the above data: the electricity industry clothing sales growth is the most vulnerable.

Among them, Alibaba's GMV growth in the two quarter was only 24.4%. Although the growth rate of GMV in the two quarter was 47%, it also showed a slowdown.

PWC, an international accounting and consulting firm, reported last month that the growth of retail sales of consumer goods in China will enter a single digit era.

The agency said that with the pformation and maturation of China's consumer and retail industry, the growth of total retail sales of domestic consumer goods will continue to slow down and will enter a single digit era. The growth rate is expected to reach 9.2% this year and 8.6% next year.

The report predicts that in the next 2016-2020 years, the annual growth rate of China's retail and consumer goods industry will reach 7.5%, of which the growth rate will remain at around 7% annually from 2018 to 2020, and retail sales of social consumer goods will be close to 44 trillion yuan by 2020.