Why Do We Apply For Listing In Jiangnan Buyi On The Basis Of 9 Months' Income Exceeding 1 Billion 500 Million?

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Positioning high-end market is the largest market share in Chinese designer fashion industry in 2015, accounting for 9.6% of the total retail sales.

As consumers become more and more sophisticated in fashion and increasingly aspire to greater individuality and uniqueness in clothing, in recent years, Chinese designer fashion industry has been growing rapidly in the apparel industry. The total retail sales grew by a compound annual growth rate of 26.2% in 2011 -2015. It is expected that in 2015 -2020 will grow at a compound annual growth rate of 26.6%.

9 months total income 1 billion 535 million yuan 70% from women's clothing

At present, the company mainly has 5 brands, including women's wear JNBY, men's wear CROQUIS, children's wear JNBY by JNBY and Pomme de terre, and high-end women's wear less.

In the July 5th application for listing on the main board of the Buyi port exchange, it indicated that fund-raising would be used to expand the product category and the general working capital of the company.

In the 9 months ended March 31, 2016, the total income of the group was 1 billion 535 million yuan, 70% came from women's clothing, and the profit was about 213 million, an increase of about 24.2% over the same period last year.

Since the birth of men's sketches in 2005, sales have been steadily moving forward.

It is not hard to see that earnings have been from $232 million to $299 million this year from 2014 to now.

Group store size exceeds 1255, more than half come from dealers.

According to the listing application disclosed in July 5th, the group has more than 1255 stores, including 404 self operated stores, 820 distributors and 31 overseas stores.

From the distribution of the number of stores, we can see that over half of the cloth in the south of the Yangtze River is managed by distributors.

To ensure that dealers operate their stores according to the same brand mode of their own stores.

Jiangnan Buyi believes that the distribution business mode will allow the south to expand its retail network in a light asset and cost-effective way, thereby contributing significantly to the increase of the income, market share and brand recognition of Jiangnan cloth.

In addition to running a shop in Hongkong, Jiangnan Buyi also sells products to the 11 other countries and regions, including Japan, Russia, Taiwan, Arabia, the United Arab Emirates, Canada, Georgia, Kuwait, New Zealand, Thailand, the United States and South Korea, so as to make use of the local contacts and retail experience of the third parties.

In China, its shops are mainly distributed in East China and North China, and urban distribution is also dominated by a second tier city.

For the expansion of JNBY, Group founder Li Lin has publicly stated that he is not planning to expand in the three tier cities of the country. However, for the layout of the first tier cities, she said that there are a lot of 30 stores in Beijing.

On the type of shop, Jiangnan cloth Yi launched its collection store "Jiangnan Buyi +", putting its 5 brands together skillfully.

Permeating the whole channel and grasping the fans economy

Jiangnan Buyi group revealed that the company will focus on product planning and design, brand promotion and other aspects. Since July 2015, the group has outsourced all its products to OEM suppliers.

In the sales channel, Jiangnan cloth clothing sells products through multiple channels and online sales network through an all directional and integrated channel interactive platform.

In addition to direct stores, distribution outlets, the official website, Tmall, WeChat and other Internet channels are on sale.

It is worth noting that since its brand has unique characteristics and high recognition, the number of members of Jiangnan cloth group has been leading domestic counterparts. As of March 31, 2016, the number of members has exceeded 1 million 100 thousand, while the number of active members has increased rapidly from 86 thousand in June 30, 2014 to 170 thousand as at March 31, 2016.

Due to the economic strategy of fans and the effectiveness of all channels such as WeChat platform, in the 2014 fiscal year, fiscal year 2015 and the 9 months ended 2015 and March 31, 2016, the same store sales growth rate of retail group in Jiangnan Buyi group was 0.1%, 7.1%, 6.3% and 8% respectively.

According to previous statistics, the number of JNBY fans on WeChat platform ranked first among women's clothing in China.

In the future, how to improve brand power, product strength, store strength and calm development after listing will be the primary consideration for Jiangnan cloth.