Shanghai'S "LV Mansion" Changed To A Blackstone Group.

Backed by LVMH group, the SHANG Jia center was then regarded as the most powerful challenger of Hang Lung Plaza.

According to many sources,

The group has sold its Shanghai LV building shares to He Hongshen, the fourth wife of Macao gambling king, after hearsay that LVMH and He Hongshen sold the shares of the building to the international private equity fund Blackstone Group, Macao.

The real name of the "LV building" is called the SHANG Jia center L'Avenue. However, as the investor group has the LVMH group of LV parent company, the "LV building" is even more known. In 2007, He Hongshen and LVMH Group invested 500 million US dollars respectively through their AAO group and L Real Estate Real Estate Company to build this appearance.

The building.

William Wang, head of China business operations at the SHANG Jia center, did not disclose the exact amount of the paction. Earlier, it was rumoured that Blackstone bought the building at a cost of 5 billion yuan.

William Wang said that the SHANG Jia center will continue to be responsible for the operation of shopping malls and office buildings. It may set up a company in Hongkong to run all the properties owned by Liang Anqi.

In 2011, Australia announced its equity arrangement, and Liang Anqi was the winner of the 6% Australian entertainment group. In addition, in the case of SHANG Jia affairs, Liang Anqi had been helping He Hongshen to take care of him.

After the sale of shares, LVMH also meant that Liang Anqi became the sole holder of the SHANG Jia center.

According to sources, Liang Anqi is very interested in the SHANG Jia center project. She often asks about the operation of the shopping mall from Macao to Shanghai. Earlier, she introduced a coffee shop named Caf de L Avenue in the SHANG Jia center.

Backed by LVMH group, the SHANG Jia center was then regarded as the most powerful challenger of Shanghai's most famous luxury shopping center, Hang Lung Plaza, but China's macro environment began to mutate at the end of 2011 and 2012, the government's continued anti-corruption new deal and macroeconomic slowdown and the accompanying China.

The maturity of customers' consumption concept has an impact on China's luxury market.

Last year, Bain consulting released the 2014 China Luxury Market Research Report. In 2014, the luxury market in mainland China showed negative growth for the first time, 1% lower than that in 2013. In the past, the Chinese market driven by the global growth of luxury brands had become a drag. Luxury groups and brands had made strategic adjustments.

The continued performance of the Chia Chia centre has been disappointing.

On the one hand, the weakening of market demand, and the same type of high-end shopping malls on the other side spread all over the country. Only in 2013, Shanghai's newly opened high-end shopping centers included Jingan Kerry Center, K11, moon star global port and Huanmao iapm mall, while Shangjia center did not have a unique competitive advantage. Homogenization of brand choice and no new experience and service allowed itself to get into a more difficult situation.

According to the data released by DTZ 2014, the first floor store rental data of main shopping malls in Shanghai, the rents of Shanghai Hang Lung Plaza are as high as 120 yuan per square meter per day, and the IFC of Shanghai Lujiazui is also close to 100 yuan, but the SHANG Jia center only has a poor 30 yuan.

Since the beginning of last year, there has been a rumor that the SHANG Jia center will be sold. The Blackstone Group, which is headquartered in New York, has assessed the SHANG Jia center. The Blackstone Group's usual practice is to upgrade the quality of the property through the upgrading of decoration, and leverage the high leverage to pry the stock returns, so as to get a high return at the time of final withdrawal.

Blackstone has already set foot in the luxury industry and bought Italy's luxury brand Versace 20% in 210 million euros in 2014.

It is reported that LVMH group and all the brands of the group that have stores in the SHANG Jia center will continue to operate as usual.

William Wang said that the future challenge of the Chia Kai Center is how to attract high-income groups.

Some analysts pointed out that the Hongqiao is not the traditional high-grade commodity shopping area, the formation of business circle still needs time training, but the current high-grade commercial circle in Shanghai and Nanjing road is the main.

It is especially pointed out that practitioners in the luxury industry from Taiwan and Hongkong have always believed in geomantic omen. They feel that the geomancy of the strange looking "boots" building is not very good.