"Fruit Sister" Katy Perry Force The Fashion Industry To Push Shoes With The Same Name.
American pop star Katy Perry recently announced that it will join hands with Hongkong's Li Bang Group.
brand
Management company Global Brands Group launched its own name.
Shoe shoe
Series Katy Perry Footwear, marching forward
Latest fashion
Bound!
Katy Perry Footwear first appeared in New York FFANY shoe exhibition this month, including sandals, sports shoes, high-heeled shoes and soft bottom shoes. The design style highlights the boldness and publicity of Kate Perry, with resin, vinyl and metal and printing elements, priced at $59~299.
It is reported that the series will be landed in major stores, stores and online stores in spring 2017.
Katy Perry has always appeared in the public view with bold and colorful images. Personal preference for cartoon style modeling also has a special liking for the performance of Jeremy Scott.
Katy Perry herself revealed that the shoe series is just the beginning of her efforts in the fashion industry.
In an interview, she introduced that to become a real lightweight designer, it is her dream to give full play to her creativity.
In the past few years, Katy Perry has done a lot of research work to find suitable partners, and Li Biao has resonated with her in the artistic concept.
Li can not only understand the design ideas of Katy Perry, but also turn the idea into reality with abundant international resources.
Jason Rabin, President and chief marketing officer of Li Biao, said that Katy Perry is not only a singer, but also a genius in fashion and creativity. She is a representative of women's confidence.
This is the first cross boundary fashion industry of fruit sister, but she has been very active in the field of beauty Perfume: in November 2010, she worked with American high-end department store Nordstorm to launch its own perfume series Purr by Katy Perry.
In 2012, the American perfume giant Coty bought the perfume license of Katy Perry from Gigantic Parfums.
Since then, she has introduced Meow, Killer Queen, Royal Revolution, Mad Potion, Mad Love, and so on.
In April of this year, Katy Perry jointly launched the beauty makeup brand CoverGirl, launching its first beauty product series Katy Kat.
The popularity of fruit sister is as high as 91 million 800 thousand fans, and her single "Rise" has been used as the official music of Rio Olympic Games in the past few weeks. It has been circulating in NBC NBC TV station in the United States.
Other entertainers promoting personal shoe series include singer Jessica Simpson and Fergie Duhamel.
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